Skip to main content

This job has expired

Digital Marketing Specialist (Video)

Employer
The Washington Post
Location
Washington, DC
Closing date
May 18, 2022

View more

Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
Send job

Job Details

Job Description

The Washington Post is looking for a highly-motivated digital marketing specialist with a proven track record of developing successful offline marketing campaigns to grow awareness of Washington Post subscription products. The specialist will be responsible for scaling campaigns, maintaining targeted ad spend per day while hitting CPA targets across Google Ads (YouTube), CTV/OTT, and other programmatic video placements. The role requires a strong understanding of video advertising platforms and their paid/organic capabilities; the ability to juggle multiple projects and priorities; strong attention to detail and the flexibility and creativity to work with a fast-paced, collaborative team.

The right candidate will be working closely with many roles within the company, reporting directly to the Head of Paid Growth.

Responsibilities include:

  • Develop, implement and manage marketing campaigns for Washington Post subscriptions
  • Create and oversee marketing campaigns across video channels to increase awareness and drive traffic to product page
  • Measure results of A/B testing for both creatives and campaign targeting to optimize for downstream conversions.
  • Prepare and deliver campaign performance reports to internal stakeholders, including but not limited to senior leadership and the sales team.
  • Maintain active relationships with account representatives to make strategic adjustments to advertising strategies and campaigns.


Requirements include:
  • 1-3 years experience working with video ad trafficking or CTV/OTT media buying
  • Ability to work independently with little oversight
  • Proven track record of building successful marketing campaigns across print, digital and social platforms
  • A strong understanding of programmatic buying (DSP) and audience segmentation (DMP)
  • The ability to work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
  • A passion for and understanding of news, the Washington Post brand, our readers and potential subscribers.


Additional Qualifications
  • A bachelor's degree in marketing or a related discipline
  • Direct response experience preferred
  • Have a working knowledge of traditional linear and advanced TV buying strategies
  • Strong media, marketing, agency, client management or project management background (3+ years)
  • Strong writing, copyediting and research ability
  • Advanced skill level of Microsoft Office including Excel and PowerPoint, social media ad managers
  • Experience working with demand-side ad platforms like MediaMath and The TradeDesk.


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
Send job

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert