Digital Marketing Specialist (Print)

Washington, DC
Apr 19, 2022
Jun 07, 2022
Full Time
Job Description

The Washington Post is looking for a highly-motivated Digital Marketing Specialist (Print) with a proven track record of developing successful offline marketing campaigns to grow awareness of Washington Post subscription products. The specialist will be expected to manage non-digital advertising campaigns (e.g. OOH, direct mail, affiliate relationships), optimize for performance and partner with internal teams to drive measurable results. The role requires a strong understanding of traditional advertising platforms and their paid/organic capabilities; the ability to juggle multiple projects and priorities; strong attention to detail and the flexibility and creativity to work with a fast-paced, collaborative team.

The right candidate will be working closely with many roles within the company, reporting directly to the Head of Paid Growth.

Responsibilities include:
  • Develop and implement marketing campaigns for Washington Post subscriptions
  • Create and track non-digital campaigns across programmatic channels to increase awareness and drive traffic to product pages
  • Design and implement A/B test plans used to evaluate creative and drives our understanding of audience response and value
  • Prepare and deliver campaign performance reports for internal stakeholders.
  • Adhere to fast-paced team deadlines
  • Develop marketing best practices and leverage campaign performance data and industry insights to create strategic marketing decisions

Requirements include:
  • 1-3 years experience working in print marketing, OOH advertising or similar.
  • Proven track record of building successful marketing campaigns across print, digital and social platforms
  • The ability to work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
  • A passion for and understanding of news, the Washington Post brand, our readers and potential subscribers.

Additional Qualifications
  • A bachelor's degree in marketing, mass communications or a related discipline.
  • Strong media, marketing, agency, client management or project management background (3+ years)
  • Strong writing, copyediting and research ability
  • Advanced skill level of Microsoft Office including Excel and PowerPoint, social media ad managers
  • Experience working with demand-side ad platforms like MediaMath and The TradeDesk.
  • #LI-Hybrid

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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