Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

The Communications Manager engages in the development and implementation of communications strategies for targeted audiences on multi-channel platforms. The Manager designs campaigns to raise awareness and inform, educate, and influence internal and external audiences. This position is responsible for designing campaigns and measuring the effectiveness of campaigns. As the Communications Manager, you are responsible for ensuring content aligns with the enterprise brand strategy and architecture.

Responsibilities

• Manages the development of communications strategies tailored for target audiences over multi-channel platforms, and leads the execution of those efforts to inform, educate, and influence both internal and external audiences.
• Develops and distributes communications collateral, including items such as audio/video content, social media, press materials, digital content, AARP-owned channels, etc.
• Ensures messaging and approach aligns with the organization's strategic objectives and enterprise brand strategy.
• Monitors and measures the effectiveness of communications strategies and tactics, making adjustments as needed and using findings to inform, refine and further strengthen future efforts.
• Develops, distributes, and manages internal communications content and tools.

Qualifications

• Bachelor's degree in Communications, Marketing or related field.
• 8+ years of internal communications experience, with progressive responsibility for communications strategy development and execution.
• Demonstrated ability to work in a fast-paced environment requiring rapid turnaround to support organizational response to emerging issues.
• Demonstrated experience producing highly effective executive communications for use in a variety of internal channels ( Board, Executive Team, leadership messaging to 500+ staff and volunteer leaders).
• Formats include talking points, presentations and internal newsletters.
• Ability to occasionally lift up to 25 pounds.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.