Assistant Director, Content Creation

Fairfax, VA
Commensurate with education and experience
Mar 20, 2022
May 24, 2022
Full Time
Assistant Director, Content CreationGeorge Mason University, University Career Services (USC), is seeking an Assistant Director of Content Creation. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment. About University Career Services:University Career Services (UCS), a unit within the Division of University Life (UL), is the centralized career center serving 40,000 undergraduate and graduate students. UCS is dedicated to helping students identify and pursue opportunities where they can make a positive impact in a complex and quickly evolving world. In partnership with our strong network of employers, alumni, and faculty, we are able to break down barriers and successfully connect students with meaningful opportunities in their industries of interest to help them reach their full potential and advance not only themselves socio-economically, but their families too. Existing services and programs include one-on-one appointments, career exploration, industry specific programs, career fairs, experiential learning opportunities and graduate school preparation.UCS core values: 1) Put students first, 2) Collaborate as a team, 3) Provide excellent service, 4) Embrace diversity and inclusion, 5) Educate and empower one another and 6) Demonstrate flexibility.About the Position:The Assistant Director, Content Creation works closely with UCS leadership and program/event managers, as well as the University Life divisional marketing and communications team. The Assistant Director will supervise 2-4 part-time student employees on our student social media team. This position reports to the Associate Director, Strategic Initiatives. This position is eligible for telework from 1-2 days per week after 90 days and with supervisor approval.Responsibilities:The Assistant Director, Content Creation is responsible for the creation and distribution of effective career related communications to a diverse student body of ~40,000 students and the broader Mason community. Duties specifically include promoting events, services, resources, and career readiness concepts via targeted email and social media campaigns, the website, print materials and our Career Readiness Guide (annual print and web publication).The Assistant Director is responsible for the creation, implementation and assessment of a cohesive content strategy that promotes a clear, consistent message and drives increased student awareness of career readiness concepts and engagement in University Career Services, with a focus on reaching students who need support the most.The ideal candidate will enjoy both copy and content writing, seek a collaborative and dynamic work environment and be passionate about connecting students with vital career readiness information and resources. Experience and interest in writing for diverse audiences or creating inclusive content is a must.Required Qualifications:Master's degree or equivalent combination of relevant education and experience;Considerable (generally 3+) years of professional experience, and demonstrated (generally 2+) years of experience related to marketing, communications, career services or higher education;Demonstrated ability to write and edit (including both content and copy editing) email and web-based marketing communications;Experience with various social media platforms (Instagram, LinkedIn, Twitter, etc.) and social media assessment strategies;Experience with search engine optimization and SEO writing techniques;Previous experience successfully collaborating with cross-functional teams and colleagues with limited experience/understanding of marketing concepts and practices;Familiarity with google analytics and/or other mechanisms to evaluate outreach effectiveness.Preferred Qualifications:2+ years of experience marketing events and services to higher education students, particularly first generation, non-traditional and BIPOC students;Experience with Drupal, WordPress, and/or Handshake;Interest to learn or further develop best practices for writing for diverse audiences and contributing to an inclusive work environment;Extreme attention to detail with respect to content accuracy and grammatical correctness;Previous experience managing or supervising undergraduate or graduate student employees;Known for anticipating needs and being solution-oriented;Comfortable receiving feedback and addressing changes through both written and live edits;Demonstrated organizational skills and experience leading teams of peers;Proficiency in Microsoft Office, AP style, grammar and efficient writing practices.

For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, a relevant writing sample, and a list of three professional references with contact information.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!George Mason University, Where Innovation is Tradition."

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