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Marketing Manager, Lifecycle

Employer
The Washington Post
Location
Washington, DC
Closing date
May 18, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

For over 140 years, The Washington Post has been an authoritative news source on political, social, and economic issues. We were founded as a daily print publication serving the Washington, D.C. area, covering presidents and politics from the heart of America's capital city.

Today, The Washington Post is a rapidly growing, digital-first news source with worldwide reach. With subscribers in over 180 countries, The Post is increasingly catering to readers looking for trustworthy journalism and thoughtful analysis on U.S. issues, as well as fresh perspectives on stories that are defining a changing world.

We are seeking a Marketing Manager, Lifecycle to join the subscriptions marketing team. You will be responsible for developing and executing lifecycle campaigns tailored to global readers. You are a stickler for the details, have a jack-of-all-trades mix of technical, creative, and analytical know-how, and can collaborate effectively with a complex web of stakeholders across Marketing, Product, Engineering, and Analytics. Internal title is Manager, Product Marketing.

Responsibilities
  • Drive strategy and execution of global lifecycle marketing to build loyalty, retention, and increase the lifetime value of customers and improve their customer journey.
  • Develop and execute automated lifecycle marketing journeys and one-off campaigns across all channels to increase subscriber retention and renewal rates.
  • Collaborate with Product, Engineering, Analytics, and Data Science to highlight key engagement and churn indicators, and leverage data to continuously strive for personalization at every touchpoint.
  • Execute customized welcome and onboarding engagement series for new subscribers to develop daily habits.
  • Consistently launch and monitor experiments and communicate results to the wider organization.
  • Master our marketing tools, including our campaign data-mart, to leverage full capability across our website, mobile app, and emails.
  • Ensures all team outputs are high quality and credible.
  • Experience in developing, managing, and retaining diverse team that makes a strong, positive impact on the organization.
  • Serve as a thought leader and willing to take action to drive initiatives forward, creative problem solver, and foster compelling dialogue and collaboration.


Qualifications
  • 8+ years experience in a high-volume role in the customer marketing, customer communications, or the customer engagement space.
  • Experience managing a team. This position will oversee team of two.
  • A track-record of proven business results through testing and deploying effective marketing campaigns across different channels in a high-volume environment.
  • Excellent project management and interpersonal skills with the ability to balance rigorous attention to details with swift execution.
  • Demonstrated technical aptitude with expertise in multiple marketing tools.
  • High competence in project and stakeholder management.
  • Analytical ability (A/B testing, post-campaign insights).
  • #LI-Hybrid


    The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

    The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

    #washpostlife

    Company

    Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


    Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

    More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
    Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
    Health and dental benefits
    Flexible healthcare and dependent care spending accounts
    401(k) and company-funded cash balance plan
    Life and disability insurance
    Tuition reimbursement
    Adoption assistance
    Domestic partner benefits
    Employee assistance program
    Employee referral program
     

    Company info
    Website
    Location
    1301 K Street, N.W.
     Washington
    DC
    20036
    US
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