Marketing Manager, Lifecycle

Washington, DC
Apr 19, 2022
May 18, 2022
Full Time
Job Description

For over 140 years, The Washington Post has been an authoritative news source on political, social, and economic issues. We were founded as a daily print publication serving the Washington, D.C. area, covering presidents and politics from the heart of America's capital city.

Today, The Washington Post is a rapidly growing, digital-first news source with worldwide reach. With subscribers in over 180 countries, The Post is increasingly catering to readers looking for trustworthy journalism and thoughtful analysis on U.S. issues, as well as fresh perspectives on stories that are defining a changing world.

We are seeking a Marketing Manager, Lifecycle to join the subscriptions marketing team. You will be responsible for developing and executing lifecycle campaigns tailored to global readers. You are a stickler for the details, have a jack-of-all-trades mix of technical, creative, and analytical know-how, and can collaborate effectively with a complex web of stakeholders across Marketing, Product, Engineering, and Analytics. Internal title is Manager, Product Marketing.

  • Drive strategy and execution of global lifecycle marketing to build loyalty, retention, and increase the lifetime value of customers and improve their customer journey.
  • Develop and execute automated lifecycle marketing journeys and one-off campaigns across all channels to increase subscriber retention and renewal rates.
  • Collaborate with Product, Engineering, Analytics, and Data Science to highlight key engagement and churn indicators, and leverage data to continuously strive for personalization at every touchpoint.
  • Execute customized welcome and onboarding engagement series for new subscribers to develop daily habits.
  • Consistently launch and monitor experiments and communicate results to the wider organization.
  • Master our marketing tools, including our campaign data-mart, to leverage full capability across our website, mobile app, and emails.
  • Ensures all team outputs are high quality and credible.
  • Experience in developing, managing, and retaining diverse team that makes a strong, positive impact on the organization.
  • Serve as a thought leader and willing to take action to drive initiatives forward, creative problem solver, and foster compelling dialogue and collaboration.

  • 8+ years experience in a high-volume role in the customer marketing, customer communications, or the customer engagement space.
  • Experience managing a team. This position will oversee team of two.
  • A track-record of proven business results through testing and deploying effective marketing campaigns across different channels in a high-volume environment.
  • Excellent project management and interpersonal skills with the ability to balance rigorous attention to details with swift execution.
  • Demonstrated technical aptitude with expertise in multiple marketing tools.
  • High competence in project and stakeholder management.
  • Analytical ability (A/B testing, post-campaign insights).
  • #LI-Hybrid

    The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

    The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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