Digital Marketing Manager (Support APJ)

Employer
Zscaler
Location
Washington, DC
Posted
Jan 18, 2022
Closes
Jan 29, 2022
Ref
334360704
Hours
Full Time
Job Description Our digital marketing team is looking for a seasoned Digital Marketing Manager, who will focus on demand generation and integrated digital ads campaigns for the APJregion. This role will be responsible for coordinating, supporting, and executing digital marketing campaigns through various online marketing channels to drive brand awareness and lead generation in support of corporate and regional goals. This role will also have a primary focus on the planning, strategy, execution, maintenance, and optimization of advertising campaigns. This role will partner closely with various internal and external cross-functional teams including Product Marketing, Field Marketing, Demand Generation, Design, Marketing Operations, and Web Development to develop, test, and optimize campaigns. The ideal candidate has a solid understanding of digital marketing across a multitude of channels including social, display, content syndication, web, email, search as well as experience driving ad operations, CRM, and marketing measurement. Job Duties and Responsibilities: Develop a deep understanding of existing and prospective users and what drives them to convert into leads Become a subject matter expert and trusted partner in building account journeys, programmatic as well as account-based digital experiences tailored to the APJ audience Plan and execute APJpaid media campaign plan in alignment with WW Digital team and field marketing teams to deliver APJ demand goals Establish processes and allocate resources to constantly monitor and optimize the always-on, paid media investment to increase program return Identify and size opportunities in Zscalers advertising accounts (such as Google Ads, LinkedIn ads, Facebook ads, etc.), and develop advertising and marketing solutions that improve campaign performance and drive revenue growth Partner with local markets for country-specific tactics Build reports that distill engagement, leads, and other performance data into actionable insights across the business. Identify and implement best strategies for direct response and branding campaigns Provide the voice of the field to back to the organization for constant improvement of the global paid media model Manage APJmedia agencies &partners to scale coverage and operational efficiency Qualifications Minimum required Knowledge, Skills, and Abilities: 7+ years of working in digital marketing, paid media marketing, user acquisition, and demand gen areas. Lead paid media campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags. Working proficiency in Marketo or similar platforms for list management, campaign setup, campaign orchestration, lead management, tracking, and reporting. Localization experience is a plus. Experience with audience segmentation and dynamic content Strong understanding of Google Analytics, Google Tag Manager, and testing tools Experience with marketing automation systems and digital marketing tools Comfortable working with numbers, KPIs, and optimizing conversion rates while thinking strategically Paid campaign management for various clients at media agency background is a plus Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally Preferred Educational Background: BA/BS degree in marketing/business preferred or equivalent years of work experience. MBA is a plus Additional Information Why Zscaler? We are playing in a rapidly growing 20B + TAM and huge market mega-shifts that leads directly to Zscaler; tracking a growth path similar to Salesforce, Workday, & ServiceNow. People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, wed love to talk to you about joining our award-winning team! Learn more at zscaler.com or follow us on Twitter @zscaler. Additional information about Zscaler (NASDAQ : ZS ) is available at All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. All your information will be kept confidential according to EEO guidelines. #LI-MM1 What You Can Expect From Us: An environment where you will be working on cutting edge technologies and architectures A fun, passionate and collaborative workplace Competitive salary and benefits, including equity Why Zscaler? People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, wed love to talk to you about joining our award-winning team. Additional information about Zscaler (NASDAQ: ZS ) is available at . Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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