Public Relations/Communications Program Manager

Washington, DC
Jan 27, 2022
Jan 29, 2022
Full Time
Nemours Children's Health recently launched a bold strategy to redefine children's health to create the healthiest generations of children. This strategy is uniquely intertwined with the launch of our new brand designed to articulate how Nemours Children's is advancing the health of children by going 'well beyond medicine.' Nemours Children's Health is seeking a Program Manager of Communications to help lead enterprise strategic communications and thought leadership initiatives dedicated to its population health and federal policy portfolio, which includes the National Office on Policy and Prevention, Value-Based Services Organization, and a myriad of programs and services across the enterprise dedicated to whole child health in the communities we serve and beyond. This role will report to the director of Enterprise Public Relations. This role will support the development of the communications plans and national thought leadership opportunities that drive national reputation grounded in the Health, Value and Equity pillar of the strategic plan in conjunction with the director of Enterprise Public Relations. This individual will be responsible for executing upon those plans and tracking the metrics to show impact. This individual must be a self-starter with a panache for identifying and packaging compelling stories that resonate with key audiences to grow awareness of Nemours Children's as a leader and convener, and foster action among stakeholders in support of children. In addition, this role will help drive thought leadership through Nemours-owned content and securing third-party platform opportunities. The role requires an understanding of how to create and drive key messages through media relations, events, lobby days, speeches and presentations, digital content creation including but not limited to social media, website and blog channels, award nominations, potential grassroots engagement and other tactics as identified. The candidate should possess an aptitude for building internal and external relationships, have an excellent track record in placing stories in the media nationally and possess strong writing skills that can strategically adjust for voice and tone to capture the attention of the intended reader. This individual will work with communications and marketing colleagues in the Delaware Valley and Florida markets, as well as key leaders in staff in assigned divisions, to showcase Nemours Children's population health initiatives across our geographic footprint. Given the enterprise-wide nature of this role, this individual can be based at one of Nemours Children's offices located at/near the following sites: National Office on Policy and Prevention in Washington, DC; Nemours Children's Hospital, Delaware formerly known as Alfred I. duPont Hospital for Children; Nemours Children's Hospital, Orlando; or the Home Office in Jacksonville. Travel to Washington, DC and other site locations on occasion will be required. To date, most work remote. Position Responsibilities Thought Leadership: Support the development of a thought leadership plan that spans the population health and federal policy portfolio to include media relations, social media, conferences, awards, events and other channels as identified to position Nemours Children's as a leader and convener in redefining children's health. Manage the communications strategy that leverages every owned and third-party channel. Media Relations: Grow Nemours Children's network of national journalists that cover population health, federal policy, health equity and other topics as identified. Cultivate relationships to ultimately secure stories in the news that underscore Nemours Children's Health as a top expert in the field. Writing and Editing: Excellent writing, editing and proofing skills for press releases, op-eds. speeches and presentations, grant and award announcements, social media, website and blog content, newsletters, and other needs as identified. High Engagement Content: Translate key messages and programmatic research data into compelling content that engages targeted audience(s) and inspires action through use of infographics and other forms of digital media. Support the development of strategy to increase visibility on both Nemours channels as well as third-party channels through growing relationships with partner organizations. Social Media: Grow national reputation by developing audience strategy and packaging compelling stories in collaboration with the social media team. Work with Nemours Children's thought leaders to grow influence on their personal social media accounts. Events: Work collaboratively with subject matter experts and key policy and population health staff to plan and execute thought leadership events designed to position Nemours as the leader and convener on children's health. Experience in event logistics, managing budgets, promotion and PR. Events include but are not limited to press events, lobby days, webinars, congressional tours and podcasts. Awards and Board Placement: Support the development of an awards and national board strategy that positions Nemours Children's as a thought leader in redefining children's health. Lead the submission process and promotion with support from Nemours Children's PR agency. Monitor Topics and Trends: Stay appraised of news, conferences, and significant occurrences that could impact strategic communications related to the population health portfolio. Synthesize to inform strategy and create new opportunities for Nemours Children's Health. Position Requirements Bachelor's degree in Public Relations, Communications, Journalism or related field. Master's degree a plus. Minimum of 12 to 15 years experience required

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