Marketing Manager (Remote)

Employer
Kit Check
Location
Washington, DC
Posted
Jan 27, 2022
Closes
Jan 29, 2022
Ref
334412552
Hours
Full Time
Join us as we revolutionize the hospital pharmacy landscape! Our mission is to wow customers with smart, elegant solutions that help healthcare providers increase efficiency, safety and visibility from manufacturer to bedside. Our 'vibe' is start-up, but we already have over 700 customers who are tracking medications using our proven solutions. If you have a knack for making complex things simple and an interest in the practical application of artificial intelligence and IoT technologies, we have a place for you! We are seeking a strategic Marketing Manager to develop the strategy and rollout for a newly created vertical launch at Kit Check. This is a unique opportunity to design, create, and execute all aspects of a marketing plan. What you'll be doing: Content Development * Ideate and create distinct positioning that articulates persona-specific value propositions. * Develop engaging content for all phases of the sales funnel to support penetration and conversion programs. * Develop proper ROI messaging that is specific to each product and buyer persona. * Ensure that all public-facing marketing content is anchored in fact-based information and is consistent across different channels. * Benchmark content projected goals vs. actuals in terms of MQL to SQL conversions. Go-To-Market * Lead cross-functional teams in developing and executing launch strategy and plan, ensuring launch readiness, and coordinating post-launch monitoring and reporting. * Partner with product management to devise and execute product-release communication strategy and provide market data inputs to prioritize product roadmap investment. * Develop campaign strategy and critical metrics to track the launch and efficiency of the campaign. * Partner with sales and sales support on training, including product launch, value proposition, and competitive differentiation. Market Insights and Analysis * Inform all aspects of go-to-market strategy with primary and secondary market research, competitive landscape assessment, and industry analysis. * Identify industry trends and dynamics, providing analysis and positioning for both internal stakeholders and clients. * Partner with product management to provide insights on client adoption in order to inform new tools, investments, and programs. Qualifications * Proven experience designing and executing successful marketing campaigns * Strong organizational skills to manage multiple projects with high-quality, timely execution * Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions * Problem solver who enjoys developing solutions in a clear and efficient manner * Cross-functional collaboration competence; ability to adapt to work with a wide range of functions and stakeholders * Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including sales teams and executives * Ability to write/edit persuasively, clearly, and succinctly * Ability to perform in a fast-paced, deadline-driven environment * Healthcare and analytics background is a plus * Experience developing the marketing strategy for a new product, division or vertical required * Must be creative and resourceful * Experience with data-driven organization required This position is a remote position and open to applicants in the continental United States. Why Kit Check? We truly believe that where you work matters and we want happy employees. So join us on our mission - we intend to have a heck of a good time as we get there. * Competitive salary * Time off when you need it - unlimited vacation days! * Generous insurance coverage * 401k program with a company match * Employee stock options * Fun, collaborative culture! Equal Opportunity Employer Veterans/Disabled

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