Marketing Manager

Stanley Martin Companies LLC.
Reston, VA
Jan 22, 2022
Jan 28, 2022
Full Time
At Stanley Martin Homes, we believe our team makes the difference in everything we do. That's why we live by our four values:Our Team Makes the DifferenceSucceed with knowledgeable, driven, and dedicated people working togetherWe Are Homebuyer FocusedKeep our customers and their satisfaction central to all that we doWe Have a Passion for ExcellenceStrive to keep improving with our focus on the Stanley Martin WayWe Do the Right ThingAct with the highest standards of integrity, every dayStanley Martin Homes was recently recognized as BUILDER magazine's 2021 National Builder of the Year. The prestigious "Builder of the Year" award celebrates Stanley Martin's extraordinary growth and success, along with its high-performing team and its strong company culture.The Marketing Manager is responsible for managing and coordinating the overall functions of marketing, advertising, communication, and branding. Works with the Director of Marketing to lead the creation and execution of marketing strategies, deploy marketing campaigns with sales teams, and build brand awareness to drive growth.Responsibilities and Duties:Executes marketing tactics to drive qualified prospects to assigned division(s)Collaborate and execute on the division media plan; work with Media Specialist, and Director of Marketing (as applicable) to hit deadlines and established KPIsProcess and coordinate the execution of Division requests for marketing projects for assigned neighborhoods or Region(s)Help manage, maintain and execute each marketing project, demonstrating leadership and ownership throughout the entire lifecycle of the projectDraft and oversee drafting of creative briefs for marketing efforts to give design team directionCollaborate with internal and external marketing resources (designers, printers, vendors) for delivery of projects on a timely basisServe as a liaison and collaborative partner between all internal departments to ensure campaigns and strategies are followed consistentlyManage the creation process for all marketing materials, including site plans, floor plan brochures, neighborhood brochures and other marketing collateral as neededMaintain a divisional marketing budget by entering and tracking expenses for assigned Region(s)Consult with Divisional sales leaders, Director of Marketing and Senior Vice President of Marketing on new marketing strategies, creation of integrated marketing plans and programming; including campaigns, media plans, advertising and collateralHost weekly marketing meetings and sales calls with marketing and divisional sales leadersLeads the 100-day neighborhood opening meeting and project manages the neighborhood openingWork to ensure that proper brand guidelines, policies and procedures are current or updated as necessaryComplete new marketing projects as assigned with a positive, can-do attitudeRepresent the company professionally in all internal and external interactions and communicationsComplete all other duties as assigned by managerAdhere to company safety standards and help promote a safe working environmentAdhere to and promote the Mission, Vision, and Values of Stanley MartinPosition StandardsTeam playerAttention to DetailAbility to multitask and prioritizePositive attitude and self-starterStrong Communications skillsProven ability to manage budgetsPosition Requirements:BA/BS degree in marketing, communications or businessStrong marketing experienceStrong leadership skills; team player with an independent working styleOutstanding creative judgment and familiarity developing advertising creative in all forms of mediaAn ability to think both creatively and strategicallyExcellent organizational and written/oral communication skillsThe ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big pictureMartin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, DC Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day.To hear from our current team members about why they love working at Stanley Martin, click here.

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