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Digital Marketing Director

Employer
TorchLight Hire
Location
Alexandria, VA
Closing date
Jan 28, 2022
Seeking senior digital marketing pro with data-driven mindsetAre you a data-driven senior digital marketer with a track record of delivering on goals? TorchLight is looking for a talented multi-channel Digital Marketing Director for an organization located in the Washington, DC area. The Director will lead strategy and execution of digital marketing initiatives utilizing a range of platforms and manage a high-performing team of professionals to meet performance objectives.Location:Washington, DC/Baltimore metro areas with possibility of remote work.Candidates must have US citizenship or a permanent residency card in the US to be an eligible candidate for this opportunity.Role responsibilities:Develop and lead execution of digital marketing strategyDrive efforts to meet acquisition and retention goals using SEO, PPC, social media, video/multimedia, email, and other organic and paid digital channelsOversee marketing automation programs, including audience segmentation and testingLead content marketing initiativesManage website content production and design processDevelop KPIs, analyze results and drive continuous performance improvementManage and optimize the marketing budgetManage team of talented digital marketersSkills needed:7+ years of experience in digital marketing strategy and executionProven success developing and implementing winning digital marketing programsDeep knowledge of key digital channels and initiatives including SEO/SEM, social media, content marketing, video, paid advertisingAdept at marketing automation strategy and execution, as well as email marketing best practicesSignificant expertise in digital analytics and data-driven marketing/optimizationStrong written and verbal communication skillsManagement experience

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