Marketing Manager

Employer
Light Wave Dental
Location
Woodbridge, VA
Posted
Jan 22, 2022
Closes
Jan 28, 2022
Ref
332848587
Hours
Full Time
Lightwave, founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports 65 dental offices in 3 states with 175 full-time dentists and over 1,000 active employees. For additional information, please visit . Follow us on LinkedIn, Facebook, and InstagramReports to: Marketing DirectorDuties and Responsibilities:Creates marketing programs that effectively describe and promote Light Wave Dental..Assists in managing the execution of brand marketing initiatives, from creative development to tactical execution, to ensure that there is an integrated brand communication throughout all internal and external communication vehicles.Coordinates with outside vendors/agencies as well as key stakeholders to assist with the content design and execution of advertising campaigns, events and associated marketing collateral.Development of marketing strategies and core marketing foundation elements and processes.Development of marketing plans for practice launches and acquisitions.Monitors marketing spending to ensure all commitments and expenditures are accurate and within budget.Track patient engagement and conversion rates to identify ways to improve marketing campaigns.Support the development of internal marketing resources, tools and training.Leads the execution of market-specific target audience research projects.Job Type: Full-timePay: $80,000.00 - $100,000.00 per yearSchedule:8 hour shiftSupplemental Pay:Bonus payAbility to commute/relocate:Woodbridge, VA: Reliably commute or planning to relocate before starting work (Preferred)Experience:Marketing: 1 year (Preferred)Work Location: Multiple Locations

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