Marketing Communications Specialist

Arlington, VA
Jan 22, 2022
Jan 28, 2022
Full Time
HR.Coach is launching a retained search for an Marketing & Communications Specialist for one of our key clients. This position will play a pivotal role in elevating the company's branding consistency and corporate messaging. This is a hand-on individual contributor reporting to the VP of Sales and Marketing, and requires an individual who is capable or working across multiple department stakeholders while maintaining a holistic vision of the marketing projects and company priorities.Job Duties Include:Content creation - planning, designing and creating original content such as eBooks, guides, infographics to support campaigns and SEO, writing blogposts, assisting with the creation of educational videos, writing and publishing regular press releasesDigital campaigns - work with Digital Marketing Specialist as needed to plan, write copy, design display ads, research keywords, and launch digital campaigns (eg search, display, remarketing), often aligned with Sales campaignsClient communications - drafting/editing/sending client messaging when needed by various departments (eg holiday hours, product announcements) and sales promotions.Campaign support/marketing automation - assisting with stakeholders or campaign planning, writing and building email templates and cadences in Salesloft for Sales team, assisting an inbound marketing program in PardotWebsite content curation - assisting with the ongoing content upkeep, continually analyzing and revising content for SEO and CRO, developing new contentGraphic design - logos, brochures, product sheets, tradeshow displays, eBooks, guides, infographics, event flyersSocial media management - daily social media updates across Twitter, Facebook, LinkedIn, using HubSpot for scheduling, Instagram posts showcasing company culture for recruiting purposesEvents support - tradeshow/conference support for sales team (displays, documents, giveaways, emails, etc.)Product support - create new product collateral as launched, understand product and messagingProposal support - formatting, requirements management, editing, production, graphicsInternal support - branding guidance, PowerPoint presentation formatting/design, training guide design/formatting, internal event marketing support, quarterly employee newsletter creation, business card designs, Hoopla channel managementJob Type: Full-timePay: $49,899.00 - $90,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offParental leaveProfessional development assistanceTuition reimbursementVision insuranceSchedule:8 hour shiftMonday to FridaySupplemental Pay:Bonus payAbility to commute/relocate:Arlington, VA 22202: Reliably commute or planning to relocate before starting work (Preferred)Experience:Marketing: 5 years (Required)Work Location: One location

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