Marketing Data Scientist

Chevy Chase, MD
Jan 26, 2022
Jan 28, 2022
Full Time
Are you ready to make an impact? If so, read on!GEICO is on the cutting-edge of smart marketing and advertising. We have a culture of experimentation, rapid iterations and feedbacks, and lean delivery, complimented with strong partnership and collaboration with product, marketing, tech, and data teams. We are looking for a data scientist who has experience and passion for innovation at the intersection of data, experimentation, and marketing. Job Responsibilities:You will help drive growth in GEICO's various lines of business, and help evolve our marketing programs through causal analysis, attribution, media spend optimization, market segmentation, psychographics, multi-attribute testing, and LTV prediction modeling. You will work with large-scale data across variety of channels and customer touch points, conduct in-depth quantitative analysis, build and validate Machine Learning models, and deliver impactful and useful products that will drive key marketing decisions. Design, build and validate Data Science models, such as Mixed Media Modeling, multi-touch attribution, data-drive market segmentation and response modelsWork with business partners in implementation of such models, monitor performance and impact, adjust model as neededHelp with the design and analysis of surveys to assess and track lifestyle and attitudinal change across various market segmentsDevelop and refine customer and market segments/profiles, based on historical marketing performance and associated psychographics and demographics dataAnalyze survey data, construct predictive features from variety of data sources, and help build a psychographic profile enginePerform detailed customer and prospect analyses for use in acquisition and cross-sell strategies. Analyze and detect shifting trends within customer segments across different channels and product lines.Assist with the design and implementation of an optimization/DoE platform to manage experiments and optimize across multiple competing solutionsUtilize statistical and Bayesian learning and related methodology to drive inference and insights from marketing campaigns dataPresents models performance and impact, and findings to management.Technical CapabilitiesThree to five years of experience in building marketing models (eg mixed media models) and conducting marketing analyticsExperience with clustering and segmentation methodsExperience with design of experiments, causal analysis, and optimizationStrong coding skills (Python/R)Solid experience working in marketing campaign measurement for both paid and non-paid campaignsExperience with data science product life-cycleProfessional CapabilitiesAbility to build, test, and iterate on medium to large scale projects of moderate complexityStrong analytical and quantitative problem-solving skillsStrong oral and written communication, ability to create presentations with a logical flow to tell a compelling storyExcellent attention to detailAbility to self-learn; willingness to research, design and test novel solutions and learn from failuresPreferred Qualifications:Experience with Dynamic Multivariate Search/optimization algorithms: eg Multiarmed bandit, reinforcement learning, evolutionary algorithmsStrong statistics knowledgeExperience with Bayesian learning (eg Bayesian regression, Bayesian Networks)Knowledge of Causal inference, discovery and modelingTo ensure our associates receive the training and support needed to excel and thrive, associates hired for this position are generally required to work at the GEICO building during their orientation period. GEICO follows federal and state guidance and legal requirements regarding measures designed to limit the spread of COVID-19, including masking and social distancing. Measures may vary by GEICO location.At GEICO, we make sure you have the support and resources to leverage and develop your skills, secure your financial future, and take care of your health and well-being. GEICO continually seeks to provide a workplace where everyone can be their authentic self. To help achieve this goal, we support associate-led Employee Resource Groups that foster a true sense of community. Through GEICO's competitive benefits offerings and various training and development opportunities, we have you covered with our Total Rewards Program* includes:Premier Medical, Dental and Vision Insurance with no waiting period**Paid Vacation, Sick and Parental Leave401(k) Plan with Profit SharingTuition ReimbursementPaid Training and Licensures*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.**Coverage begins with the pay period after hire date. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect. GEICO is an equal opportunity employer. GEICO conducts drug screens and background checks on applicants who accept employment offers.GEICO is proud to be an equal opportunity employer. We are committed to cultivating an environment where equal employment opportunities are available to all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO celebrates diversity and believes it is critical to our success. As such, we are committed to recruit, develop and retain the most talented individuals to join our team.#LI-AM1PDN-95637c95-f4ab-4050-b813-931c1688e042

Similar jobs