Marketing Manager

North Point Yacht Sales
Annapolis, MD
Jan 26, 2022
Jan 28, 2022
Full Time
North Point Yacht Sales is an authorized dealer for several lines of powerboats and sailboats along with an extensive list of brokerage boats. We are seeking a highly motivated individual with excellent communication skills, and a passion for boating or sailing, to fill the Marketing Manager position. The Marketing Manager develops and executes marketing programs and tactics to support new and brokerage yachts sales. Programs include boat shows, email campaigns, website management, and social media. Experience with SEO and paid advertising, are necessary to succeed in this role. Additionally, the successful candidate will have knowledge of Adobe Photoshop/Illustrator, graphic design, and video media production.We are looking for a self-starter who can work independently, and with internal team members on the company's goals and objectives. A strong ability to communicate effectively with vendors and partners to create lasting relationships is key for this position. Only candidates who send a thoughtful cover letter and resume will be considered.Job Responsibilities Manage the planning and execution of all outbound and inbound marketing and advertising tactics and programsManage search engine optimization (SEO) and paid advertising (PPC) campaignsDevelop and disseminate all email marketing campaigns and analyze results to inform successful future marketing effortsUpdate company's website for new brand additions and marketing campaigns to help facilitate lead generation for the sales teamCreate marketing and promotional materials to support events, sales, and brand awarenessManage and engage social medial audience by creating relevant contentSupport yacht brokers by creating listings, editing photos, and creating and editing video contentPlan and manage boat shows and other eventsEstablish strong working relationships with marketing managers at yacht manufactures the company representsMinimum of 3 plus years of prior relevant marketing experience;Job Type: Full-timePay: $65,000.00 - $70,000.00 per yearBenefits:Dental insuranceFlexible scheduleHealth insurancePaid time offSchedule:8 hour shiftSupplemental Pay:Bonus payCOVID-19 considerations:All customers are required to wear a mask.Education:Bachelor's (Required)Experience:Digital Marketing: 2 years (Required)recreational boating: 3 years (Required)Work Location: One location

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