Senior Manager, Marketing and Brand Strategy (Partnerships Account Management Team)

Capital One
Mclean, VA
Jan 26, 2022
Jan 28, 2022
Full Time
Center 1 (19052), United States of America, McLean, VirginiaSenior Manager, Marketing and Brand Strategy (Partnerships Account Management Team)Capital One, one of Fortune Magazine's "100 Best Companies to Work For," is looking for a strategic, customer-insights driven Senior Manager, Brand & Marketing Strategist role to accelerate growth and innovation within our Card Partnerships program. Specifically, you will join a team focused on the development and delivery of product value propositions and integrated marketing strategies focused on customer acquisition and loyalty. In this role, you will manage a new and exciting cobrand credit card program and partnership with Capital One from a marketing strategy perspective. You will be at the center of re-imagining and transforming how our co-brand credit cards powerfully connect with consumers, and will be considered as the voice of the customer, brand steward for Capital One and partner advocate among a broader and cross-functional team. This position creates a unique opportunity for a bold marketing leader to apply their strategic thinking and integrated marketing expertise and take it to the next level. For this high-profile Senior Manager role, job responsibilities will require the ability to: Build and develop strong relationships with our external Client while connecting Capital One capabilities that will help reach program goals. Align with Client and Capital One objectives for annual marketing strategy development across the lifecycle. You will leverage horizontal teams and the partner to execute from channel plans and creative development to an integrated campaign delivery to customers. Lead product value proposition strategy efforts collaborating with Clients and internal partners to develop and implement the road map, milestones, and shape the final recommendation to executive leadership. This includes overarching objectives, learning agenda, research plans and analysis strategies. Analyze and synthesize customer behavior data, business results, marketplace trends and research insights to further advance marketing strategy proposals. Ensure product value propositions are integrated into creative strategies and customers' experiences with cohesive and compelling brand narratives and communication platforms. Often will act as a brand steward and champion or both Capital One and the partnership with internal and external partners, and consumer communications, ensuring that all representations of our products are in line with their respective brand personas, voice and style guides Identify opportunities to repair, enhance and innovate customer experiences central to delivering upon brand vision - with an extra focus on digital integration. Collaborate with multiple cross-functional teams including program management, creative agencies, analytics, product design, research, operations, legal and client/partner. Lead others, both directly and indirectly, and coach them to their fullest potential as associates Note: This role will require 20-40% travel post pandemic. An ideal candidate will have:Passion and curiosity for uncovering meaningful ways to connect with the client's customers through a product or communication strategy, backed by customer needs and insights. Experience as a strategic thought partner in building transformative product and marketing strategies to drive the program's growth goals, leveraging a solid understanding of a customer's shopping journey, marketing best practices and channel innovation. Highly effective communication and storytelling skills with outstanding writing and presentation abilities to influence cross-functional teams within a large organization and all levels of leadership. Proficiency with analyzing marketing and customer behavior metrics to understand the current experience, unmet needs, and growth marketing opportunities. Relationship management experience and a passion for purpose driven brands Basic Qualifications: Bachelor's Degree or Military Experience At least 7 years of experience working on customer lifecycle marketing initiatives including strategy development and planning At least 5 years of experience in multi-channel campaign development, including research, planning, execution and performance analysis At least 1 year of people management experience At least 1 year of relationship management experience Preferred Qualifications: At least 2 years of financial services marketing experience At least 4 years of experience in B2C marketing Any marketing experience for a major retailer At this time, Capital One will not sponsor a new applicant for employment authorization for this position. No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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