SEO Strategist (Remote)

Logical Media Group
Washington, DC
Jan 26, 2022
Jan 28, 2022
Accountant, IT
Full Time
An SEO Strategist at Logical Media Group will be responsible for various digital marketing activities, primarily focused on Search Engine Optimization (SEO), and other organic marketing and Conversion Rate Optimization (CRO). This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.RequirementsDeliverables Keyword research: Use keyword volume, competition data, search intent, and other relevant data points to choose keywords appropriate to client brand/size/industry. Content and on-page optimizations: Optimize meta tags and on-page elements (copy, images, links) to align with best practices and keyword strategy. Tracking & Analytics: Aid in setup and maintenance of Google Analytics and Google Tag Manager tracking. Technical Site Health: Regularly assess the technical health of client sites, communicate findings to the client, and provide recommendations for improvement. Reporting: Outline key insights and takeaways from reports. Effectively articulate results of recommended optimizations and initiatives and formulate next steps accordingly (whether positive or negative).Strategy & Project Management SEO Strategies: Craft SEO strategies and provide proactive recommendations for clients tailored to their unique goals, strengths, and challenges. Prioritize initiatives by impact and ease of implementation. Deliverable Timelines: Formulate timelines for key deliverables. Delegate and assign deadlines for key deliverables to supporting team members. Cross-Team Communication and Strategy: Work cross-functionally with web, paid, and creative teams to ensure on-time delivery of initiatives and cohesive digital strategy. Account Monitoring: Monitor monthly retainer and project hours to ensure the client receives maximum value for retainer without significantly overspending on hours.Additional Responsibilities Continued learning: Keep up-to-date with and proactively research news and trends in SEO, CRO, content, analytics, UX, and organic amazon and share with the team. Business development: Identify opportunities for and pitch clients on up-sells to aid in the growth of SEO business. Team training: Help train SEO coordinators on basic management initiatives and setup tasks.RequirementsBasic knowledge of SEO & Google suite (especially Analytics)Expertise in technical elements of SEO, such as canonicals, XML sitemaps, robots.txt, and meta robots, schema markup, etcUnderstanding of and experience in local search optimizationUnderstanding of basic HTML as it relates to SEOAbility to implement foundational SEO recommendations in a Wordpress environment.Excellent analytical, organizational, project management and time management skillsAttention to detail and ability to effectively manage multiple clients and deadlines simultaneouslyBachelor's DegreeAt least 3 years of experience in SEOBenefitsLogical BenefitsMedical, Dental, Vision, Short-Term Disability, and Life insurance401(k) plus match, to help plan for your futurePaid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.Flexible FridaysOption to work completely remoteAccess to senior management and mentoring opportunitiesOptional COVID safe company gatheringsLogical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.

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