Digital Marketing Specialist (Open to Remote)

Washington, DC
Jan 26, 2022
Jan 28, 2022
Full Time
Company DescriptionDaxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.Job DescriptionThe Digital Marketing Specialist at Daxko will sit on Daxko's Digital Marketing Agency team and will manage and continuously optimize our customers' websites via a repeatable digital marketing program to ensure maximum lead generation. This position will run campaigns for our Daxko Digital Marketing Agency customers, focusing on our small to medium size clients. Additionally, this position will work alongside Account Managers, to effectively communicate with clients.The Digital Marketing Specialist reports to the Digital Marketing Specialist Team Lead.Responsibilities Create and launch digital marketing campaigns across a variety of platforms including Facebook, Instagram, and GoogleMonitor and optimize campaigns on an ongoing basis to drive conversions and hit business level goals and stay within budgetMeasure and analyze digital content effectiveness through tools such as Google Analytics, Data Studio, and other platform analytics Connect marketing platform analytics to business operations software to report on overall ROI for digital marketing campaignsEmploy a testing mindset with the ability to plan, set up, and analyze split testing campaignsUtilize a combination of best practices and creative problem solving to continually test and improve customer's website and digital marketing performanceConsistently and effectively communicate with Account Managers to keep customers informed of their website and digital marketing performance metrics, making actionable suggestions based on campaign performance QualificationsKnowledge of digital marketing concepts (eg, content marketing and growth, SEO, email, PPC, social media)Experience Split Testing (ads and landing pages)Direct customer interaction experienceExperience managing multiple customer accounts at one timeProficient with Microsoft Office Suite or related softwareAbility to stay up to date on current industry trends and learn new technical skillsStrong organization and planning skillsExcellent time management skills with a proven ability to meet deadlinesExcellent verbal and written communication skillsExcellent interpersonal and customer service skillsStrong analytical and problem-solving skillsExtreme attention to detailAbility to effectively work independently, within a team, and with customersRequired Education And ExperienceHigh School Diploma or equivalentMinimum 6-12 months experience running Facebook Campaigns.Experience with SEM tools (Google Analytics, Google Data Studio & Facebook Pixel)Preferred Education And ExperienceBachelor's degree in a relevant fieldDigital Marketing Agency experienceExperience with On-page SEO and Local SEO (Directory listings)WordPress experience (including landing page build-out)Experience running successful Google, and Google Grant CampaignsAdditional InformationDaxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.Some Of Our Favorites IncludeWe truly care for our team members, and this is reflected through our offices, benefits, and great perks.Flexible paid time off Affordable health, dental, and vision insurance optionsMonthly fitness reimbursement401(k) matchingNew-Parent Paid Leave1-month paid sabbatical every 5 yearsCasual work environments

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