Social Media Manager

Fairfax, VA
Commensurate with education and experience.
Jan 27, 2022
Apr 20, 2022
Full Time
Social Media Manager The College of Humanities and Social Sciences (CHSS) at George Mason University is seeking a Social Media Manager to join our team and work with us to keep our CHSS community engaged and informed, as we grow our social media followers. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment. About the Position:The Social Media Manager promotes CHSS departments and programs by managing the CHSS social media presence to build our current and prospective student community, and drive engagement, applications, and registrations across our programs, as well as broadening the awareness of the value of the humanities and social sciences. By working closely with both the CHSS marketing team, and with the college department chairs and program staff, the Social Media Manager is responsible for organic social media, paid social media advertising, and the overall CHSS social strategy. Social media is a key communications channel for the college and the manager plays a key role in supporting our diversity, equity, and inclusion communications goals. Responsibilities:Work in collaboration with the marketing team, program staff, and external vendors, to create and implement social media marketing strategies and social media content, as well as paid digital ads, for CHSS undergraduate and graduate programs and the college overall;Assume management of college social media accounts including Twitter, LinkedIn, Facebook, Instagram, and others. Translate college goals into social media plans and content calendars;Provide strategy, advice, and training to departmental social media managers to empower them to improve their social media content and results; andEnsure ongoing coverage of CHSS news, events, and initiatives by promoting on CHSS social media channels. Once campus events return, some time on campus to attend and photograph/video CHSS events, such as guest speakers and graduation, for social media posts is expected. Required Qualifications:MA in marketing, social media marketing, a liberal arts field (with strong social marketing experience), or equivalent combination of education and training/experience in marketing, communication, English, or related area;Demonstrated experience in a social media marketing or related position, or digital marketing; Experience creating original textual and visual content in a variety of formats and creating and managing a social media content calendar;Excellent communication and written skills; andDemonstrated project management and organizational skills. Preferred Qualifications: At least 5 years of experience in a social media marketing or related position, or digital marketing is preferred; Social media experience within an academic environment is preferred; Fluency in tools for social media content creation, such as Adobe Photoshop and/or Illustrator, Canva, and video editing is a plus;Experience with social media management platforms, such as Hootsuite to schedule, manage and run reports is preferred; andExperience with social media advertising and knowledge of social media and digital tracking and reporting to create effective reports and recommendations on paid social campaign effectiveness and ROI is preferred.

For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, a relevant social media content sample(s), and a list of three professional references with contact information.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education. Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create. If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at! George Mason University, Where Innovation is Tradition."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

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