Marketing Campaign Manager

Employer
TEKsystems
Location
Hanover, MD
Posted
Jan 25, 2022
Closes
Jan 27, 2022
Ref
330315049
Hours
Full Time
Description: The Campaign Manager is responsible for developing, executing and reporting on strategic integrated B2B and B2C marketing campaigns. Strategic Planning * Partner with business leaders to understand our strategy to attract, appreciate, retain and engage consultants, clients and colleagues. * Be an advocate for the customer, understand the customer journey and experience from the customer's perspective; identify value added customer touchpoints. * Develop, execute and manage digital marketing campaigns that promote the brand and its products and/or services. * Prioritize competing business needs to determine the most impactful campaigns for the organization Campaign Execution and Analysis * Create detailed campaign plans from ideation through execution and manage the campaigns throughout the lifecycle, including channel contributions * Monitor market trends and competitor activities to determine target markets, industries, and skillsets to influence campaigns * Partner with marketing channel leaders to create integrated marketing solutions to include messaging/content, creative, email, digital and traditional advertising, PR, events, etc. * Ensure that the organization's brand and identity is adhered to in campaigns and across all communication channels * Compile, manage and present regular reporting of campaign results, defining and baselining key KPIs * Initiate and lead course correction with cross-functional team members when issues arise in achieving goals * Present campaign ideas, programs, and results to leaders Technology Management * Architect the marketing stack of all technology products including researching and recommending new marketing technologies to keep the company at the forefront of developments in digital marketing eg Marketing Automation, Account Based Marketing platforms, Apps, Lead Generation, Webinars, Podcasts. * Operate marketing technology products as Marketing Cloud, Cloud Pages, Web, Email pages. * Engage with vendors to include agency and technology partners * Partner with IS through collaborative problem solving Skills: Digital marketing, Campaign management, Marketing campaign, Project management, Digital, Marketing strategy, Email marketing, salesforce marketing cloud, Strategy, Marketing communications, salesforce, sfmc, Marketing management, erpss Additional Skills & Qualifications: Minimum Education/Abilities/Skills: * Proven and dynamic leadership skills and the ability to lead through both authority and influence * Ability to understand and support the company business strategy * Work across multiple teams, as well as internal and external partners * Excellent communicator to all levels of the organization * Exceptional organization skills * Ability to take concepts and turn them into actionable plans * Ideas driven individual * Drive for results Education and Experience: * 6+ years marketing experience * Staffing Industry/Talent Solutions experience preferred * Bachelor's Degree required Experience Level: Intermediate Level About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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