Senior Director Marketing - Tonies USA (remote)

tonies(R) USA
Baltimore, MD
Jan 25, 2022
Jan 28, 2022
Full Time
Senior Director Marketing (remote)Job briefWe are looking for an experienced Senior Director Marketing to scale tonies(R) in North America dramatically.You will oversee all marketing activities and further develop our marketing strategy and vision in the US. We count on you to lead and build out a team of enthusiastic omnichannel marketing professionals to support our growth strategy.Responsibilities. Build and lead a highly efficient team of marketing professionals across multiple disciplines. Conceptualize and implement the marketing strategy and plans across all distribution channels, including working closely with our sales channels to develop pricing strategies to maximize sales and market share. Identify scaled marketing methods to land key messages and drive adoption of tonies. Prioritize and manage marketing budgets across channels. Develop and cultivate cross-functional relationships with teams across tonies as well as external partners. Deliver "moments that matter" for tonies through cross-functional leadership. Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.). Produce ideas for promotional events or activities with our retail partners and organize them efficiently. Become the organization's agent towards external marketing partners and build a solid network of strategic partnershipsRequirements15+ years of relevant marketing experienceExperience activating Marketing at scale through and with sales teams and partnersTrack record of increasing responsibility and getting maximum leverage from existing resources, and building strategic capabilitiesDemonstrated ability to develop narratives, command a room, and engage diverse audiences.Proven experience recruiting, developing, inspiring, and leading diverse and high-performing geographically distributed marketing teamsBA or BS degree in Marketing, Business or related fieldIf this job is interesting to you, please email with a short description of "What is your favorite consumer electronic brand for kids in the market and why?" (250 words)

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