Manager - Digital Media Planning

US Tech Solutions
Washington, DC
Jan 20, 2022
Jan 28, 2022
Full Time
Title: Manager, Digital Media Planning Location: Washington, DC Duration: 6 Months (Potential for Conversion) The Manager, Media Planning is responsible for developing and executing paid media strategy and tactical campaigns that drive awareness, viewership, engagement and brand affinity for various client platforms. This position is a key touchpoint for how our marketing campaigns are brought to life to our consumers, as the day-to-day manager for campaign planning and development through every detail of the planning and execution. This position requires a strong understanding of the digital media landscape but will not exclusively work in the digital space. This integral role will help with agency onboarding supporting our streaming campaigns. This is a fast-paced, multi-faceted position that requires strategic thinking, attention to detail, organization and communication, while being able to manage several projects concurrently. Responsibilities include: Strong understanding of digital media to include programmatic DSPs, social media, SEM, platform set up, tagging/pixel set up, digital taxonomy, working with internal sourcing and legal to understand status of contracts and Client guidelines to adhere to Baseline understanding of media planning across all media types including, but not limited to: TV (national and local broadcast and cable, satellite, addressable, FEP), CTV, terrestrial radio, digital audio, OOH, digital display, digital video, programmatic custom content, print, search, social and influencers Managing paid media campaigns working with agency partners to execute developing media strategy, reviewing RFPs and flowcharts, proofing media buys, determining creative rotation, managing coordinator in execution of media plans, tracking performance and optimizing campaigns, providing summaries/reporting/analysis as needed Provide guidance on the off-air deliverables process for paid campaigns, coordinating with media agency and internal departments to ensure timely and accurate delivery of materials Create one-sheets and presentations to articulate media plans and ideas with broader teams Manage campaign budgets and invoices while tracking spending for all campaigns and ensure efforts stay within budget and vendors are paid on time Requirements: o 4-7 years experience o Strong written and oral communication skills o Must be able to manage multiple projects simultaneously o Sense of urgency for fast-paced entertainment industry o Strong project management skills and attention to detail required o Bachelor's degree required; BA in Marketing, Business Administration, Communications preferred OR Equivalent Work Experience o Proficient in Microsoft Word, Excel and PowerPoint

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