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Consumer Product Marketing Lead

Employer
The Washington Post
Location
Washington, DC
Closing date
Mar 12, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

The Washington Post is seeking a Consumer Product Marketing Lead to join our subscriptions team and lead our Next Generation efforts. This role will report to the Head of Consumer Product Marketing but will work closely with our Next Generation Editorial Director to accelerate the acquisition of younger and more diverse audiences through new products, practices, and partnerships.

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable plan. They will be passionate about product marketing and the next generation of media. In addition, you will be a champion for subscriber growth, driving cross-functional collaboration, and decisions to achieve our OKRs.

Responsibilities
  • Lead the go-to-market vision and strategy, including the development of messaging and positioning for Next Generation efforts
  • Develop detailed campaign project plans, creative briefs, and strategies, including campaign goals, messaging, calls to action, segmentation strategy, campaign schedule, and media plans in conjunction with cross-functional teams
  • Test and refine new marketing approaches and channels to reach and engage key audiences
  • Work with product management, UX, and research teams to identify, scope, and execute qualitative and quantitative research to inform product roadmaps and marketing strategies
  • Collaborate with business development and new audience development to identify new partners and negotiate partnership agreements
  • Source and manage multiple stakeholders to provide capacity and expertise and support the product marketing roadmap
  • Evaluate opportunities to improve performance of products after they have launched. Revise product positioning and messaging, launching features, and partnering with cross-functional teams


Qualifications
  • 8+ years of experience in product marketing in a consumer technology organization
  • Ability to work successfully in a quickly changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills with the ability to use research, data, and performance metrics to challenge assumptions and gain alignment
  • Hands-on experience with product positioning, naming, and new feature development
  • Ability to influence at all levels and work effectively across functions and geographies


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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