Consumer Product Marketing Lead

Washington, DC
Jan 24, 2022
Mar 12, 2022
Full Time
Job Description

The Washington Post is seeking a Consumer Product Marketing Lead to join our subscriptions team and lead our Next Generation efforts. This role will report to the Head of Consumer Product Marketing but will work closely with our Next Generation Editorial Director to accelerate the acquisition of younger and more diverse audiences through new products, practices, and partnerships.

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable plan. They will be passionate about product marketing and the next generation of media. In addition, you will be a champion for subscriber growth, driving cross-functional collaboration, and decisions to achieve our OKRs.

  • Lead the go-to-market vision and strategy, including the development of messaging and positioning for Next Generation efforts
  • Develop detailed campaign project plans, creative briefs, and strategies, including campaign goals, messaging, calls to action, segmentation strategy, campaign schedule, and media plans in conjunction with cross-functional teams
  • Test and refine new marketing approaches and channels to reach and engage key audiences
  • Work with product management, UX, and research teams to identify, scope, and execute qualitative and quantitative research to inform product roadmaps and marketing strategies
  • Collaborate with business development and new audience development to identify new partners and negotiate partnership agreements
  • Source and manage multiple stakeholders to provide capacity and expertise and support the product marketing roadmap
  • Evaluate opportunities to improve performance of products after they have launched. Revise product positioning and messaging, launching features, and partnering with cross-functional teams

  • 8+ years of experience in product marketing in a consumer technology organization
  • Ability to work successfully in a quickly changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills with the ability to use research, data, and performance metrics to challenge assumptions and gain alignment
  • Hands-on experience with product positioning, naming, and new feature development
  • Ability to influence at all levels and work effectively across functions and geographies

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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