At the heart of QIAGEN's business is a vision to make improvements in life possible.We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.Our most valuable asset are our employees - more than 5000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people's lives, then QIAGEN is where you need to be.Join us. At QIAGEN, you make a difference every day.Position DescriptionQIAGEN Digital Insights (QDI) is seeking a dynamic and team orientated Global Campaign Manager who wants to make a difference. With expertise to manage and deploy discovery and clinical global marketing campaigns for QIAGEN's software, knowledge base, and services. The successful candidate will be passionate about shaping/driving comprehensive marketing campaigns and can grow with our team. He/she will align with Marketing Manager colleagues on marketing strategy and plans as well as lead the delivery and reporting of marketing campaign activities, both global and regional. This individual will also be proactive in driving new marketing engagement platforms. This role reports to the Director of Marketing Operations, QIAGEN Digital Insights.We are open to candidates within the Redwood City, CA area as well.Why QIAGEN?Our Mission is "Making Improvements in Life Possible". QIAGEN Digital Insights has over 36,000 scientific publication citations for driving scientific outcomes while our clinical products have been used in nearly 2 million patient cases to support clinical decisions for hereditary diseases and cancer precision medicine. If you are passionate about making a difference, working with thought leaders, and dedicated scientific experts driving genomic research and precision medicine, this is the place for you.The successful candidate will be responsible for:Yearly planning and execution of marketing campaigns for QIAGEN Digital Insights (QDI).Coordination and management of online and event driven campaign activities to drive top-of-the-funnel and through-the-funnel lead generation.Work with 3rd party advertising vendors and internal teams to coordinate and deploy bioinformatics marketing activities.Maintain, schedule, and promote marketing content through a combination of digital channels including website/microsites, online webinars, email, account-based marketing, social media, blog posts and video.Support Marketing Managers with product launch activities.Implementation of Google AdWords, Account Based Marketing, Re-Targeting and Eloqua Marketing automation programs to drive data driven and customer centric marketing engagements.Facilitate campaign strategy & tactics for trade shows/events.Continuous optimization of multi-channel marketing campaigns for Genomics and Clinical Bioinformatics market with the QIAGEN Marketing Agency.Tracking and reporting of campaign activities and results.Consulting/providing logistical expertise to the QDI regional marketing team on strategies and marketing channel mix during annual planning, and on a regular, ongoing basis throughout the year.Supporting cross-functional global marketing projects working with Life Sciences or Molecular Diagnostics teams when applicableSupport training & coordination with marketing & sales for lead processing & follow-up.Key Performance Indicators (KPIs)The successful candidate will be jointly responsible with marketing managers for the following KPIs:- # of leads- Conversion ratio of leads to opportunity- Leads to $ conversions- On target marketing budgetsPosition RequirementsMinimum 2 years of relevant work experience in a biotech, pharma or diagnostics company preferredPreferred, Life science bachelor's degree with experience in softwareMinimum 2 years' experience in campaign management or similar marketing experienceExpertise in marketing, advertising, marketing communications OR product management normally acquired through a minimum of 2 years' work experience in marketingExpertise in strong mix of lead generation platforms including digital advertising, e-newsletters, media relations, collateral, SEO, E-commerce, webinars, trade shows, website / web-store contentDigital marketing experience requiredMarketing automation experience preferred. Eloqua platformExpertise in Customer Journey Campaigns in Life Sciences desirablePersonal RequirementsHighly organized and able to manage multiple projects simultaneouslyStrong ability to lead by influenceExcellent interpersonal skills with an ability to work effectively with local and internationally based project team membersQIAGEN requires proof of full COVID-19 vaccination as a condition of employment for new hires in all US states other than Montana effective as of September 1, 2021. New hires and candidates will be required to present proof of full COVID-19 vaccination within three business days of start date or upon entry into the office (ie, for interviews), whichever comes first. QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contact Benefits@QIAGEN.com. This policy is part of QIAGEN's ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.What we offerAt the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person's appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.