Marketing Specialist, Lease Administrator

Employer
B. F. Saul Company
Location
Bethesda, MD
Posted
Jan 11, 2022
Closes
Jan 24, 2022
Ref
326199861
Hours
Full Time
Saul Centers, Inc. is a self-managed, self-administered equity real estate investment trust, formed in 1993. Saul Centers operates and manages a real estate portfolio of 61 community and neighborhood shopping center and office properties totaling approximately 9.8 million square feet of leasable area.Saul Centers' primary operating strategy is to continue its program of internal growth, renovations, and expansions of community and neighborhood shopping centers that primarily service the day-to-day necessities and services subsector of the overall retail market.The Marketing Specialist, Lease Administrator develops and executes marketing programs to increase visibility and traffic at Saul Centers, Inc. shopping centers. This position is responsible for the communications that publicize vacant space to real estate brokers, retail and restaurants prospects, and creates marketing materials that assist the leasing department with filling vacant spaces. This position also provides day-to-day support to the leasing department.DUTIES & RESPONSIBILITIES:Marketing Coordination Responsibilities:Work with the EVP of Leasing, the Director of Leasing and leasing staff in planning and coordinating all marketing events and activities (ie, broker events, tenant grand openings and ribbon cuttings)Help create new marketing and branding initiatives for all new developments and existing projectsWrite and distribute marketing messages via social media and broadcast emailsWrite reports detailing analysis of event effectiveness and develop solutions to improve marketing effortsPartner with other departments (property management and acquisitions) on marketing initiatives to promote traffic at our shopping centersCoordinate and attend ribbon cuttings and photography at eventsAttend marketing meetings with Property ManagersCoordinate Saul Centers, Inc. booth and presence at ICSC Conventions (RECON and Mid-Atlantic Idea Exchange)Design and coordinate production of promotional giveaways (ie, Visa gift cards, co-branded Starbucks cards, tech wipes, shopping bags, portable battery chargers, etc.)Coordinate Tenant Retention program working with Local County Chamber of CommerceProcess marketing invoices including accounting for all marketing expenses and coordination of bill paymentPrint/Web:Generate and update all digital marketing related materials including marketing brochures, advertisements, banners and signageCoordinate, execute and measure effectiveness of various email marketing campaigns using MailChimpServe as back up to Webmaster and assist in the future redesign of the Saul Centers, Inc. websiteSocial Media:Work with vendors to market events at Saul Centers, Inc. shopping centers (SalesUp)Create and maintain Facebook, Instagram and Twitter pages for various shopping centersGenerate and post content on TwitterLeasing Responsibilities:Draft written responses or replies via phone or e-mail when necessary. Response to regularly occurring requests for informationRetrieve information from files when neededScans, copy, fax and distribute leasing documentsProcess invoicesReconcile expenses for P-CardProvide support to the leasing agentsPrepare lease documents/changesMaintain media contact listProvide back-up support for the paralegal and other administrative assistantsSELECTION CRITERIA:1 year of relevant experience and/or training, or equivalent combination of education and experiencePrior experience in a marketing role preferredBachelor's Degree or equivalent combination of education and experienceAbility to work autonomously on assigned tasks and be able to take direction on given assignmentsPossesses the following technical skills:HTML & CSSAdobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Adobe Acrobat)Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)MailChimp (Broadcast Email program)Google AnalyticsSEO for websiteProficient in Social Media (Facebook, Twitter and Instagram)BFS7501The Company requires that certain positions, including this position, be fully vaccinated against COVID-19 unless they have an approved medical or religious accommodation.Saul Centers, Inc. is proud to be an equal opportunity workplace. We promote diversity and equality within all facets of our organization, and we foster an environment that recognizes employees' unique skillsets and ensure that all employees have an equal opportunity to grow and advance.If you are a candidate in need of assistance or an accommodation in the application process, please contact corporate.resumes@ or 301-986-6000.Equal Opportunity Employer/Veterans/DisabledPI160559066

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