West Creek 6 (12076), United States of America, Richmond, Virginia

Manager, Brand Social & Content Analytics -- Brand

We're looking for an experienced marketing analytics leader who can work across multiple teams & stakeholders to support measurement, reporting, and analysis for our Brand social & content team. This person will help shape the short- & long-term visions for how our team uses data to optimize our marketing efforts spanning paid social, long-form content, influencers, and more. The ideal candidate will be an experienced marketing analyst with a proven track record developing measurement frameworks, defining KPIs, and conducting analyses that lead to strategic insights

What You'll Do

• Develop & implement a vision for how our Brand social & content marketing teams use data to optimize campaign activations and channel performance
  
• Lead a team of 1-3 associates to report on channel & content performance to leadership and stakeholders
  
• Expand our understanding of the customer journey, and how various social & content touchpoints contribute to that journey
  
• Prove the value of our social & content efforts through development of measurement frameworks, scalable reporting solutions, and analytics that influence strategic direction
  
• Lead discussions with leadership to guide prioritization of high-leverage opportunities related to social & content measurement and analytics
  
• Collaborate with content & channel leads to create learning agenda & support testing agendas, either through A/B in-market tests or controlled testing environments
  

Who You Are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL :

• Your curiosity is endless. There's always something else to learn.
  
• You're flexible and not afraid of change-in fact you welcome the challenge.
  
• You share your point of view, but seek out what might be missing and listen.
  
• You have big ideas and know the best ones are driven by proof, persistence and patience.
  
• You're a storyteller. You simplify the complex and compel your audience to act.
  
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  
• You care-about the work, your team and the customers you serve.
  

As a LEADER :

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
  
• You deeply invest in understanding the humans around you.
  
• You say what needs to be said and work hard to find the right words.
  
• You're an expert. You also know when you're not and need to find one.
  
• You use all this - to make things happen, create amazing work and inspire others.
  

Basic Qualifications

• Bachelor's Degree or military experience
  
• At least 5 years of experience in digital marketing
  
• At least 3 years of experience in marketing measurement & analytics
  

Preferred Qualifications

• At least 2 years of experience in web analytics
  
• At least 2 years of people leadership experience, preferably in an analytics function
  

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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