Lead, Global Brand - Team Sports

Under Armour, Inc.
Baltimore, MD
Jan 20, 2022
Jan 22, 2022
Accountant, IT
Full Time
Lead, Global Brand - Team SportsDate: Dec 26, 2021Location: Baltimore, MD, US, 21230Company: Under ArmourUnder Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but cant imagine living without.Position SummaryThe Global Brand Marketing Lead position is responsible for protecting and managing the UA brand in the Team Sports space around the world. More specifically this role will function as the category QB for the brand consumer journey, campaign development and all brand related GTM activities. The Lead will command a full understanding of the Team Sports Consumer/Athlete and drive appropriate category positioning and marketing strategies globally to engage this individual. An understanding of the global/regional marketplace and business dynamics will be important. The use of insights, data and learnings to inform decisions is critical. This position will manage the asset creation process, as well as work cross-functionally with key category and regional stakeholders. This position requires a strategic, curious and action-oriented thinker who has a passion for tactical marketing execution and detailed brief writing. Driving Revenue and hitting established marketing and business KPIs (ex. awareness, considerations, conversion) are fundamental goals of the role.Essential Duties & ResponsibilitiesOwn and drive the Team Sports Category Consumer Journey. Obsess the Consumer and Category Positioning.Manage Team Sports Category seasonal GTM process and integrate inputs from all X-functional partners. eg Social, Comms, etc.Manage brand and category positioning across the globe, region by region. Lead the overall planning, impact and effective alignment of Team Sports related initiatives such as brand positioning, brand values, brand messaging and brand communications, across all channels.Represent and communicate category POV and strategies to wide spectrum of internal and external stakeholders.Facilitate formal hand-off with Regional Marketing and other business partners to ensure they fully embrace global activation plan, understand global guardrails, and have everything they need to execute plans successfully in each region.Drive omni-channel integration of consumer journey via integrated end to end planning.Collaborate across teams to measure performance and summarize key campaign learnings. Implement learnings into upcoming GTM cycles.Qualifications (Knowledge, Skills & Abilities)Purpose-led + consumer obsessed + Brand enhancingPossess and convey a confident, authentic understanding of the Team Sports business.Deep understanding and experience building GTM plans (Consumer, Positioning, Insights, Strategy, Brief Writing)Strategic, curious, enterprise and ambitious mindsetAbility to understand + synthesize data, insights, marketing metricsUnderstanding of global/regional commercial marketplace and business dynamicsAbility to lead, manage, and influence x-functional partnersDeep understanding of the consumer/audience journeyAbility to create PowerPoint/Keynote presentationsEffectively present/communicate to teams/groupsManaging and/or influencing teams and/or teammatesSelf-motivated and passionate about the Team Sports spaceEducation And / Or ExperienceB.S/B/A in Marketing, Business, Communications or related field7+ years of Marketing experience preferably in the Team Sports industryOther RequirementsTravel: IE- 5-10% of the yearRelocationRelocation may be provided up to a specified amoutnAt Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.Learn more about Under Armours COVID-19 response and Teammate vaccination policies here .

Similar jobs