Marketing Manager

Sestra Systems
Sterling, VA
Jan 20, 2022
Jan 22, 2022
Full Time
Sestra Systems is recruiting a Marketing manager to lead branding, lead generation, product and customer marketing initiatives. This is an important role in a fast-growing company where you have the chance to influence the company's direction. You will be responsible for communicating the Sestra brand, helping to set strategy, develop segmentation, build value props, and more. In your role, you will be involved with ResponsibilitiesBrand Management Develop employer brand to attract new talent to our growing team.Maintain consistency in the Sestra brand by implementing standards across all forms of media (eg, website copy, imagery & videos).Update & maintain Marketing team's documentation & filesSales & Pipeline SupportCreate messaging & promotional material (print, digital, video, etc.) to communicate the value of Sestra's products.Define how we distinguish ourselves from our competitors, how to effectively communicate to our core market and where there are untapped opportunities.Work with Customer Success & Analytics teams to tell compelling client stories that illustrate customer successes.Client NourishmentBe a brand evangelist, launching campaigns that grow our client list and discover unique ways to present our products continue to add value.Maintain library of resources to help clients get the most value from our products.Create visual materials geared toward promoting & facilitating use of our product.Content & CommunicationsEducate & attract potential clients through blog, social media & email.Develop & execute targeted campaigns with an eye on analytics to justify results.Coordinate launch strategy of new product features to current and potential clients.Events & OutreachManage marketing events & exhibitions from initial planning stage to execution.Cultivate strategic partnerships with influencers & attend networking events. Skills/Qualifications:Demonstrated experience driving B2B marketing campaignsExperience in creating message and expertise in product marketingExcellent verbal & written communications skillsExperience in Search Engine Marketing (SEM) & Search Engine Optimization (SEO) (Google Certification)Experience in generating & nurturing leads through a mix of tacticsAbility to work individually & in a collaborative team environmentDesign/Photography/video experience & knowledge of Adobe Creative Suite a plusHigh level of initiative & ownership & flexibilityHubSpot CRM expertise a big plus Educational & Experience Requirements:Bachelor's Degree in Marketing or Communications or related experience5+ years experience in product marketing, IoT or hardware experience a plusLocation and Benefits:This position is located in Sterling, VA 20166Medical, Dental, and Vision coverage, 401kCompany equityDog friendly officeAbout Sestra:Sestra isn't your typical food & beverage dispensing company.We are a software-forward company bringing the Internet of Things to the Food & Beverage industry. Our cloud-based platform and patented technology are leading the way in innovation, disrupting the market with our Dispensing as a Service model.As an award-winning company headquartered in Sterling, VA, Sestra has patented smart dispensing solutions installed across the country in stadiums, arenas, performing arts centers, hotels, cruise ships, restaurants, travel lounges, and more.Our rapidly growing team is led by CEO, Lev Volftsun, a serial entrepreneur who has founded and sold multiple technology companies.Learn more at Systems is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Sestra are based on merit, qualifications, performance, and business needs. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state, or local law.Note: Sestra Systems is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at our Company via email, the Internet, or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of our Company. No fee will be paid in the event the candidate is hired by our Company as a result of the referral or through other means. Team: MarketingRemote: Does Not Allow Remote for initial onboarding period Location: Sterling, Virginia, United StatesJob Type: Full Time

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