Sr. Manager, Paid Search ( SEM )

Employer
AutoZone
Location
Washington, DC
Posted
Jan 20, 2022
Closes
Jan 22, 2022
Ref
323111449
Hours
Full Time
Summary:AutoZone is searching for a highly analytical Sr. Paid Search Manager to join its Search Marketing team. This person will lead and optimize a highly visible performance marketing program. The ideal candidate will have a proven track record managing multiple digital marketing channels in fast-paced enterprise environments, preferably retail, or strong agency background. The Sr. Paid Search Manager must be able to lead a team of direct internal reports while managing agency and vendor relationships. This role is responsible for developing and executing a growth strategy to meet traffic, revenue, and efficiency goals. This individual will work closely with the AutoZone media planning team, analytics, and IT to align plans to maximize advertising efforts against total business objectives and priorities within their area of focus.Responsibilities:Manage a team of direct reports and partner with an external agency, vendors, and cross-functional teams to develop and execute a paid search and shopping strategy to maximize traffic and revenue to our website and retail storesLead the day-to-day management of AutoZone's multi-million dollar paid search program, optimizing towards traffic, revenue, and ROI performance goals while continuously improving EBIT returnDevelop reporting cadence and share reporting, insights, and forecasts across the organization that accurately measure channel performance to help inform media mix and achieve business goalsContinuously monitor paid search trends and investigate deviations in performance to identify opportunities for optimization and maintain an active pulse on the competitive landscapeAnalyze customer data (emphasis on 1st party data) and make recommendations on customer segments and help develop the communication strategy against eachDevelop testing, eg, A/B or multivariate tests, for key SEM performance levers such as ad copy and landing pagesStay current with advances in paid digital marketing, Google products, bid management technology, and MarTech solutions to drive innovation and influence strategic decision-making with leadershipLeverage knowledge to inform and adapt paid search strategy and share knowledge across the organizationPartner closely with broader media planning, IT, brand, finance, and product teams to advocate for the paid search digital marketing channel and act as internal subject matter expert (SME) to educate and inform best practicesManage relationship with data feed management partners to optimize product content, execute strategy for maintaining and improving relevancy for Google shopping ads. Stay on top of feed requirements by Google for shopping feeds, actively monitor feed diagnostics, and work with IT to resolve feed issuesRequirements:Bachelor's degree required; Master's degree strongly preferredMinimum of 7+ years of retail paid search experience, including multiple years managing an enterprise-level SEM program"A cents € preference for Automotive backgroundExperience managing PPC campaigns; with a heavy emphasis on enterprise SEM shoppingExperience managing and leading direct reportsGoogle certified; Knowledge of Google Analytics, Google Shopping, SEMrush, SimilarWeb, and ComScoreExcellent business and technical skills requiredStrong communication and presentation skills (both written & verbal)Extensive experience working closely with SEM Bidding Platforms (SA360)Proficient knowledge of web analytics platforms (eg, Adobe, Google Analytics)Extreme attention to detail and accuracy #LI-BP

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