Manager, Digital Communications

US Travel Association
Washington, DC
Jan 20, 2022
Jan 22, 2022
Full Time
Manager, Digital CommunicationsThis position is responsible for developing US Travel Association messaging for use across digital platforms, with an emphasis on communicating via social media. In addition to strong writing, copyediting and proofreading skills, candidates must have full competencies in graphic design, video production, and digital storytelling.Essential Duties and Responsibilities:Contribute to the development and implementation of digital communications strategies for Public Affairs and Industry Communications, ensuring a connected, integrated approach.Think strategically and tactically on how US Travel can utilize social media to promote policy, advocacy and campaign goals.Manage the industry facing--excluding event specific--U.S. Travel social media channels (Twitter, Facebook, LinkedIn and Instagram) and continually grow audience, engagement and impressions.Write, copyedit and proofread content for use on social and digital channels.Develop and implement US Travel's social media strategy as related to its primary, non-events related social media platforms, including the Power of Travel Coalition, the association's grassroots platform.Create and manage a digital editorial calendar, establishing a fluid schedule that guides the proactive development of original, frequently updated content.Serve as primary web content manager for with departments across the organization to develop website materials including toolkits, new pages and integrated content.Regularly monitor, track and compile analytics from the organization's digital involvement, establishing metrics/benchmarks for activities and measure success against them. Recommend and implement necessary changes to improve ROI.Conceive ideas and generate or coordinate production of digital communication projects including email communications, infographics and video.Design, launch and monitor promoted Twitter and Facebook campaigns across the organization.Coordinate with the Marketing department on digital media buys.Develop outreach strategies for social media influencers, the media, industry leaders, policy makers and other key targets working closely with grassroots and media teams.Build a digital presence for US Travel's industry-focused events including National Travel and Tourism Week and National Plan for Vacation Day.Create and manage toolkits for the industry for events and on policy, coordinating with various departments to ensure development of a robust suite of materials.Identify and recommend new platforms or techniques that organize US Travel's social media channels.Track and identify related issues and industry news on social media and Capitol Hill and recommend engagement strategies.Design surveys for US Travel board meetings and other public affairs communications, as needed.Support on-site audio/visual duties at US Travel destination marketing conference, ESTO.Competencies:Teamwork: Demonstrating and promoting a spirit of cooperation within and outside work unit; working together toward a common goal; building good relationships with internal and outside work unit; building good relationships with internal and external contacts.Communication: Conveying written and oral communications effectively; negotiating and mediating effectively; sharing information; listening attentively, and responding appropriately.Initiative: Recognizing the need for action; confronting issues and taking appropriate action; pursuing an issue until the problem is solved.Developing Staff: Training, coaching and counseling others continually to improve; developing capabilities through formal and informal training and coaching; developing backup capabilities; helping direct reports in their pursuit of career goals.Problem Solving: Identifying problems affecting the work unit or US Travel Association; taking early corrective action to avoid problems; generating new ideas and practical solutions.Leadership: (for Directors and Above) - Influencing and motivating others to achieve a common purpose; developing and maintaining an atmosphere of trust and cooperation; demonstrating behavior consistent with the expectations communicated to others.Qualifications:Bachelor's degree with 3-5 years of experience in communications, marketing or related field.At least two years of experience managing social and digital media; strong knowledge of digital trends and best practices.Mastery of Microsoft Office and Adobe Creative Suite. Video editing and basic graphic design skills, plus knowledge of HTML, strongly preferred.To apply submit your cover letter, resume and reference list to with "Manager, Digital Communications" in the subject line.

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