Digital Paid Search Specialist

PBJ Marketing
Washington, DC
Jan 20, 2022
Jan 22, 2022
Accountant, IT
Full Time
Our Paid Search Specialist will serve as a client liaison, developing and managing a portfolio of PPC accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts. You?ll serve as both the client?s representative to our internal team and as the face of PBJ Marketing in all client interactions.WHAT YOU'LL DOMaintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolutionDevelop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, etc.Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accountsActively test and analyze paid search ad copy to achieve maximum ROIExecute and analyze monthly paid media business metrics, budgets, and reportsResearch and evaluate paid marketing efforts and identify new campaign opportunitiesTrack paid media best practices, bid management systems, keyword developments, and industry trendsWHAT WE'RE LOOKING FOR1-2 years of experience working on Google Search, Display, Microsoft Ads, Paid Social advertising (Facebook Ads, LinkedIn Ads).Minimum Bachelor's degree in Marketing or any relevant major.Agency experience is preferred.Advanced web skills, proficiency with Excel, search engine interfaces, and ad platforms.Ability to demonstrate analytical skills, technical knowledge, and attention to detail.Excellent written and verbal communication skills.Eagerness to deliver under tight deadlines.The personal discipline to manage and develop campaigns for clients.A genuine curiosity that will guide the research to inform your technical work.Outstanding time management and organization skills.The ability to work solo and with a team as needed.The ability to accept constructive criticism in a professional manner and to learn from edits.Comfort with constant personal and professional growth.WHY CHOOSE PBJ?Competitive salary and generous 401(k) benefitsUnlimited Paid-Time-OffHealth and dental insurance WITH employer contributionOpportunity for ?New Business? commissionsEmployee advancement and growth potentialCasual, fun work environment with a real (and enforced!) work-life balanceTons of team happy hoursCompany-sponsored professional development opportunitiesA focused development path that includes regular check-ins with your managerFlexible work from home/telecommuting policyJob Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offProfessional development assistanceReferral programRelocation assistanceVision insuranceSchedule:Monday to FridayCOVID-19 considerations:Our offices are located in WeWork. Low capacity, masks required, hand sanitation, and private offices.Remote work is availableEducation:Bachelor's (Preferred)

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