Product Marketing Manager

Airside Mobile
Herndon, VA
Jan 20, 2022
Jan 23, 2022
Full Time
Job DescriptionWhen it comes to identity information, individuals want convenience and privacy while organizations want access and ease. At Airside, we believe both are possible. Our Digital Identity Network empowers people with consent and control of their identity info while enabling organizations to verify identities in a cost-effective, compliant and secure way. Our Mobile Passport app, used and loved by nearly 9 million people to breeze through customs without long lines, was just the start. From seamless and safe travel to COVID vaccination information, secure remote authentication and more, our network is poised to redefine digital identity. Come join us!Airside is a fast-growing, venture-backed company with a culture that emphasizes close teamwork, creative solutions, running lean, and rethinking how things work. We have deep experience in identity, data security, travel, and government processes. Our team is extremely small and flat, so you must enjoy working in a low-structure environment, thrive in a start-up environment, and have a passion for getting things done.When you're changing the paradigm of how identity is attested and managed, developing the business requires a canny combination of empathy, evangelism and keen business sense. We're looking for a proven early-stage B2B product marketing manager who can help Airside develop strong solutions, marketing understanding and materials for our Digital Identity Network. The candidate should be a strong marketer who can understand how to position the Airside vision and iterate on solutions marketing with adopters for our services. Success in this role will be measured by the effectiveness in defining core messaging and positioning for external and internal stakeholders, as well as detailing our services in a way that demonstrates clear and valuable enterprise engagement, easier consumer experience, and overall growth of our identity network.Key Responsibilities: Understand the overall marketing strategy, its implications for overall product marketing, and the development of marketing approach, tactics, and content.Define personas and user experience, develop resulting messaging, buyer definition, marketing tactics, marketing strategy, email marketing. Craft product value proposition and positioning statements based on specific personas.Create marketing assets supporting customers, focused on needs, solutions, and benefits centered on digital identity.Design, write and review marketing content, including website text, mobile app microcopy, App Store copy, taking into consideration ASO and SEO optimization strategies.Drive and own product launch process on for aspects of the product go to market (GTM) activities, including maintaining marketing project plansAbout You:Undergraduate degree in marketing, business, or technology with 5 - 7 years product marketing or product management experience with a demonstrated mobile app DNAStrong product management experience and creative skills across various deployment platforms, including documentation, presentation, video, graphics, and related assetsExperience with website management tools (eg, Wordpress) and analytical measurement plansExperience in identity management for the travel, finance and/or health records segment is desirable.Strong problem solving skills and willingness to roll up one's sleeves to get the job done within smaller organizations.Skilled at working effectively with cross functional teams in a matrix organization.Exceptional oral and written communication skills.Job Type: Full-time, Remote or in Herndon, VA officeAbout Airside Airside is based in Herndon, VA, with additional offices in Herndon, VA, Raleigh, NC and Innsbruck, Austria. Learn more here: www.airsidemobile.comAirside provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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