Campaign Manager, Higher Education MarketingThis 100% remote position will be instrumental to the success of Pearson's marketing initiatives for our higher education products and services in the US We're seeking an experienced B2B campaign marketing manager or marketing/advertising agency account executive/account supervisor (non-sales) who can bring to our team their knowledge and experience in creating and executing successful marketing or advertising campaigns using email, paid digital media, social media, and content marketing in a B2B segment.RESPONSIBILITIES: Work closely with a Campaign Strategist driving the marketing strategy for Pearson initiatives in the US Will consult and inform Creative, Performance Marketing and Data/Analytics teams to shape campaign channel marketing plan, ensure successful planning and measurement of campaign - including paid media, execution of campaign assets, gather metrics, report on ROI and results/achievements. Work closely with internal teams to create/refine project documentation for large scale projects that include but are not limited to: promotional campaigns, email, content development, social media strategy, digital advertising, creation of new web/landing pages, SEM, event materials, and print/digital collateral. Manage all campaign asset development during creative, production and deployment working closely with Production Management, Content Development, Creative Design, Web Design, Email segmentation & deployment, digital marketing, and data tracking teams. Ensure campaign delivery plans and projects remain on track and on budget working seamlessly with internal marketing groups. Working closely with marketing strategist and data analyst to continually optimize campaigns and channels to reach and exceed business goals and revenue opportunities. Regularly update stakeholders and partners on the performance of marketing campaign vs. defined goals. QUALIFICATIONS: Bachelor's degree in Marketing, Advertising, Communications, or Business. At least 5 years' experience in marketing, campaign development and execution in a fast-paced, high-volume environment. Experience working within a corporate marketing environment, in-house marketing team; or in an account services role at an advertising or marketing services agency (non-sales related) working on large corporate accounts. Strong marketing project management skills are essential. Must have at least 5 years' experience in planning, managing, prioritizing and successfully completing multiple complex marketing or advertising projects simultaneously and on budget from idea concept to execution with internal creative team to deployment in marketplace. At least 3 years' experience working with paid media programs and managing the creative development of assets for those programs. Excellent teamwork and collaborative skills and the ability to partner with internal teams. Positive and effective interpersonal skills and the ability to use these skills to influence outcomes by communicating with persuasiveness and candor. Ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly. Self-starter with the ability to remain organized, on task and self-directed in a remote/work from home environment Must have dedicated work from home office space and technology that can accommodate several video calls throughout the workday. Ability to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audience. Ability to work under pressure, meet deadlines, remain positive and calm, and supportive. Proactive problem-solving skills Proficient in Microsoft Office Suite programs Experience working with Marketing Project Management Systems such as Workzone is preferred. The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $72 - 78k, depending on experience. This position is eligible to participate in an annual incentive program.Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/#LI-POSTLearning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive. To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here:-and-inclusion.html Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.Job: MARKETINGOrganization: Higher EducationSchedule: FULL_TIMEReq ID: 1143