DIGITAL MEDIA MANAGER (Advertising Agency)Member of the Media Team within the Integrated Marketing Services DepartmentREPORTS TO: VP MARKETING INNOVATIONSTATUS: REGULAR FULL TIME, EXEMPTLove & CompanyLove & Company, based in Frederick, Maryland, is a national leader in senior living marketing, research, branding, advertising and sales management. We take pride in having a top-notch team of creative marketing professionals with extensive experience in their specific areas of expertise as well as senior living.Position OverviewPrimarily leads the planning and implementation of SEM, paid social, native and other PPC efforts. Also will lead efforts in digital display/video/audio advertising plans for his/her clients, including programmatic media. Will also be involved in traditional and offline media plan development and implementation.This includes working closely with client services team members to understand client strategies and budgets, develop and fine-tune comprehensive media plans, manage the day-to-day implementation of those plans, measure and evaluate the results of the programs, and regularly report on the results to clients.Roles & ResponsibilitiesMedia PlanningWork with client services team members to understand client goals, strategies and budgetsDevelop annual media plans, allocating budget between traditional, digital and programmatic media options, and summarizing all recommendations in a written plan narrativePresent and review plan with client and client services team membersParticipate in the quarterly marketing planning process with clients and client services, adjusting the annual plan to coordinate with the tailored plans for each quarterMake recommendations throughout the year on potential adjustments to the plan and budget based on evaluation of resultsDigital Media ManagementLead all paid search (eg, Google, Bing) and social marketing (eg, Facebook, Instagram) efforts for clientsSet up digital advertising accounts for new clientsCreate and manage paid search and social media ad campaigns based on strategic direction. Be aware of client digital assets and use them to achieve lead generation results on various digital platforms.Set up goals in Google Analytics and Google Ads for conversion tracking.Execute A/B and multivariate experiments across media optionsPerform ongoing keyword discovery, expansion and optimization for internal and external clients via Google AdsPerform ongoing digital campaign optimization, such as bid updates, keyword analysis and additions, ad creation and/or fine-tuning, etc.Collect and analyze data and metrics to identify trends and insightsCollaborate with other media and IMS team members to identify strategic opportunities, media platforms and content/assets to develop successful campaignsTraditional Media ManagementResearch traditional media options for each clients market, gathering media kits and rate information for eachNegotiate placement rates and contractsPlace media insertion ordersCollect tear sheets from media vendorsReview media invoices and approve for paymentReportingMaintain a calendar of due dates for results reporting for each clientPrepare monthly reports recapping results for traditional, digital and social campaigns, including key insights gained from the previous month, plus recommendations for adjusting campaigns and improving results in future monthsClosely review all reports for accuracy and consistency prior to presenting to client servicesReview results and recommendations with client services team prior to presenting to clientsParticipate (if and as needed) in monthly and quarterly reporting meetings with clients, leading the presentation of media results and recommendationsAdditional Roles & ResponsibilitiesRepresent Love & Company professionally in client meetings when presenting media strategies and reporting resultsManage predetermined campaign expenses and adhere to budgetsSupport other IMS teams in developing and implementing integrated campaign strategies/tacticsDraft and keep track of best practice documentation and instructional checklists that complement the IMS department and its clientsManage the revenue recognition process for digital advertising optimization and setup projects, as well as media expensesQualificationsThis is an independent contributor position on the IMS team. The individual should have the following experience and capabilities:Bachelors degree in marketing, digital media or relevant fieldProven work experience as a digital media specialist or equivalentExperience in digital display and programmatic advertisingExpertise in building and managing Google Ads and Bing paid search campaigns (Google Certification preferred)Experience in social media (eg, Facebook, Instagram) advertisingExperience researching, planning and placing traditional mediaWork well in a team environment and have strong communications skillsWell-organized and have the ability to multi-task and manage workload efficiently in order to meet deadlinesDetail-oriented and analyticalStrong numeracy skillsBasic knowledge of Macintosh computers, especially with Microsoft Office and database managementAbility to remain in stationary position 50% of the timeAPPLICATION DETAILSTo apply, please submit online at:A detailed letter explaining why you are interested in the position, the strengths and benefits you can bring to the firm, and the experience you have in the above areas Your resume Your salary requirements NOTE: Resumes will ONLY be accepted with a cover letter and salary requirements.Love & Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.Powered by JazzHREU2v3vURFzby Jobble