Marketing Operations Manager (Remote)

Baltimore, MD
Jan 18, 2022
Jan 20, 2022
Full Time
About UsInspectorio is a world-leading organization providing Quality and Compliance Management SaaS platforms. We help brands and retailers manage risk through digitalized quality and compliance programs. Today, Inspectorio is used by over 15,000+ people across the globe, from huge retailers (like Target) and multi-billion brands (like Mango, Carters) to small local businesses.Our ProductsInspectorio SIGHT is a supply chain Quality Management Software, which allows brands, suppliers, and factories to manage all their quality activities in a single platform, with a strong focus on advanced analytics AI & Machine Learning. It focused on the product level, that is, clothes, shoes, or furniture.Inspectorio RISE is a supply chain Compliance Management Software for quality assurance and audit of the factories by using dynamic questionaries. To put it simply, it allows inspectors to assess the organization to check its compliance with the different standards (environmental, COVID-19, child labor). RISE concentrated at the facility level, or the factory/manufacturing facility itself, where that clothes, shoes, or furniture were made.Who you are:Are you an experienced B2B marketer who is passionate about B2B marketing operations (marketing tech stacks, data management, email nurturing, CRM, lead management, and marketing analytics)?You think analytically and creatively. Your expertise lies in overseeing and mapping out marketing technology strategies as well as converting them into actionable and scalable execution.You are responsible for making sure the right platforms, tools, and processes are in place to convert demand into leads and opportunities that will drive exponential business growth. You also keep an eye on the industry, knowing that MarOps is constantly evolving.You will be responsible for all aspects of marketing operations and report to the Director of Marketing. The role involves developing and optimizing Inspectorio's marketing technology and automation operations in close collaboration with partners across Marketing, Revenue, and Product. You will play an essential role in helping the teams succeed and improve our customer experience.Responsibilities:Develop, manage, and maintain the marketing technology roadmap, driving continuous improvement and managing our integrations (we use HubSpot for our CRM, CMS, and Marketing, Drift for our conversational marketing, ChurnZero for Customer Success and a budget for more) Use HubSpot marketing automation to deploy targeted email and nurture campaigns, as well as improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace Manage the lead flow and marketing lifecycle stages Manage contact and company level segmentation in HubSpot so we can send the right message to the right contact at the right timeAnalyze contact and company level engagement. Help us implement multi-touch attribution so we can better understand the buying process and make more informed decisions Responsible for lead scoring and lead routing Lead the delivery of ABM and account engagement technology solutions and coordinate with revenue and marketing for a successful implementation, including training, tool management, and internal communications Develop data analytics strategies so we have one view of the customer. Select, introduce and onboard business intelligence solution to assist. Build Dashboards for reporting purposesSupport website and CMS infrastructure such as conversational marketing tools (eg Drift) Identify, design and execute new processes that enable marketers to be more effective in their day-to-day work, including data hygiene, list uploads, campaign analysis, etc. Manage, develop and grow our Marketing Operations Associate who will be reporting to you About You:Bachelor's degree in related field or equivalent work experience6-8 years of B2B marketing operations experience, preferably in high-growth technology or SaaS environments Team management experience preferred Hands-on experience in marketing automation (HubSpot preferred), list segmentation and management, website infrastructure (HubSpot preferred), CRM platforms and ABM technology solutions and tools Deep understanding of the complete marketing landscape and how it interacts with Product, Revenue and Customer Success functions Strong analytical skills and experience using data to drive decision-makingStrong problem-solving skills and the ability to navigate ambiguity in a fast-paced, collaborative and highly dynamic environment Self-motivated and able to handle multiple competing priorities Superior communication and interpersonal skills Worked in a global organization with people in different time zones Benefits:Unlimited Annual Leave / Vacation (Paid-time Off);Work From Anywhere;Sponsorship for Professional Development;Sponsorship for personal Wellbeing activities (hobbies, physical/mental health, art);Gifts/Shopping Vouchers for important events (work anniversary, birthday, childbirth, marriage, New year);Yearly bonus and salary review based on performance evaluation.

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