Advertising Copywriter

Employer
Renegade Communications
Location
Hunt Valley, MD
Posted
Jan 16, 2022
Closes
Jan 18, 2022
Ref
316547143
Function
Accountant, IT
Hours
Full Time
You AreA driven, creative individual with the ability to work on multiple projects simultaneously, manage deadlines and produce highly effective creative. The ideal candidate will possess the ability to write for traditional, digital and social channels, and have excellent proofreading skills.We Are Renegade Communications and we deliver "Emotional Marketing for the Digital Age." We began more than 30 years ago as a band of filmmakers, dedicated to the power of emotional storytelling. As we grew, we began developing award-winning creative and strategy for our clients, as well as robust media solutions that maximize the impact of the stories we tell. Today, we are a collaborative team of talented and passionate marketers who reject complacency and renounce the status quo. We continue to cultivate and refine how we work with clients, adapting as their needs evolve. In refusing to follow, we push ourselves to lead. In short, we are Renegades. We're one of the largest agencies in the region providing ground-breaking, innovative and impactful business solutions for global and domestic leaders, such as Comcast, Constellation Energy and T. Rowe Price, as well as challenger brands, non-profits and early-stage companies that are on their way to the top. We offer a full, end-to-end solutions suite. From Branding and GTM Strategy to Social, Direct, Search, Paid and Omni-channel Media Strategies, Planning and Buying to a world-class Video Production Studio that's one of the biggest and best in the mid-Atlantic region. So yes, we do all that advertising, digital, branding and marketing stuff that most companies need - and we do it really, really well. What we don't do is cookie-cutter. We built our business by thinking and acting differently for our clients. That led us to become industry leaders in Acquisition and Retention Marketing, Gamification, Sentiment and Persona Marketing, Internal Sales Engagement and Training Programs and much more. The bottom line: we look at our clients' businesses differently, which leads to different solutions, which leads to differentiating our clients' brands, products and services and allows them to stand out in a crowded market. Which, after all, is the whole point and purpose and our only reason for being. We are conveniently located in Hunt Valley, MD right off Rte 83 and just minutes from dozens of restaurants and shopping at the Hunt Valley Mall. It's a perfect location, especially if you're looking to stay out of the hustle and bustle of the city. The PositionCopywriters are responsible for concepting and writing results-oriented marketing content for campaigns supporting Renegade and our clients. Copywriters work with the Creative Team to execute on established strategy for a variety of elements within multi-channel campaigns and must be able to deliver high-quality creative based off brand strategy. Responsibilities:Collaborate with Creative, Account Management and Media teams to develop creative concepts.Develop clear, concise and tailored copy for individual customer segments, various business segments, and products to consistently amplify the brand message across multiple communications channels.Work closely with internal teams to ensure copy, tone and style are consistent with visual tone, style and brand guidelines.Required Skills:A minimum of 2 years of professional writing experience working on an in-house marketing team or in a creative agency.Excellent written and oral communications abilities, proofreading and editing skills, creativity and a passion for creating engaging and relevant content.Solid understanding of creative development process - from concept to execution.The ability to prioritize and manage a variety of tasks, sometimes under pressure and with tight deadlines.Must be able to understand business objectives and audience demographics to successfully communicate through copy.Strong critical thinking skills with the ability to present ideas effectively while being receptive to feedback from others.Must be professional, organized and resourceful with a team player mentality, and equally capable of working independently and self-sufficiently.Experience with the Microsoft Office suite (Word, PowerPoint, Excel, etc.).Preferred Skills. A college degree in English, Communications, Advertising, Marketing or a related field.. Knowledge and understanding of creative services including branding, strategy, design, web development, video and postproduction.. Understanding of SEM with the ability to write for both people and search engines.. Experience with Adobe Creative Suite.. Experience with Workamajig or other similar project management software or tools.To be considered for the position, please submit an introductory letter and relevant work samples across advertising and marketing mediums (print, web, social media, etc.) that demonstrate a proficiency in writing compelling marketing content for a variety of audiences.

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