Principal Associate, Market Research -- Brand

Capital One
McLean, Virginia
Jan 16, 2022
Feb 14, 2022
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Market Research -- Brand

Capital One is seeking a Principal Associate Market Researcher to join our Enterprise Brand Insights team. In this role you will have the opportunity to provide consumer insights that inform marketing, advertising, and brand building strategies for the company. Responsibilities may include primary market research to inform go to market strategies, creative testing, and brand health tracking. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.

What you'll do
  • Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help Capital One conduct research designed to inform business and marketing strategies
  • Contribute to the design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, designing questionnaires, conducting analyses, reports creation, and presenting insights
  • Partner with business, media, advertising and marketing teams to identify knowledge gaps and translate business objectives into the development and management of a powerful research agenda that will guide strategy
  • Travel within North America, often between McLean and Richmond, Virginia, for meetings and presentations once travel resumes (up to 10% of time).
  • Present brand and marketing insights to internal clients and leaders, influencing others through storytelling and impactful insights that drive discussion and business action
  • Periodically perform data pulls and ad-hoc analyses to inform key business decisions
  • Contribute and continually update your knowledge of evidence-based marketing to refine Capital One's brand strategy and measurement approaches

Who you are

  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

Basic Qualifications:
  • Bachelor's Degree or military experience.
  • At least 4 years of experience in a market research role

Preferred Qualifications:
  • At least 6 years of experience in a research role
  • Experience working on or leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industry
  • Subject matter expertise in B2B and B2C technology
  • At least 2 years of experience in a primary market research role managing an on-going tracking study
  • At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
  • At least 3 years in a "client" facing consultative role (supplier or internal)
  • At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
  • Basic knowledge of database management systems

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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