Eatons Digital Office is currently seeking a Content Marketing Manager to support our Data Center software business facility with the flexibility for remote work for candidates living more than 50 miles outside of an Eaton facility. Position Overview: Eaton is a power management company made up of over 92,000 employees, doing business in more than 175 countries. Reporting to the Director of Offer Management for the Data Center segment, the Content Marketing Manager (CMM) will lead the strategy, production and measurement of all marketing communications activities, both digital and traditional, for our global Data Center software offering. The CMM will engage closely with offer management; sales; Corporate and business marketing teams to achieve growth objectives. Additionally, the CMM will coordinate offer messaging with broader enterprise positioning platforms and collaborate closely with global segment marketing teams on content distribution and campaign enablement opportunities. The CMM will drive the creation of high-quality short, medium and long-form marketing materials working with the organizations subject matter experts and thought leaders. This includes the planning, production, distribution and optimization of content and campaigns in support of our product offering and digital innovation growth objectives.Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. Its where bold, bright professionals like you can reach your full potentialand where you can help us reach ours.In this role you will:Provide strategic leadership to create results-oriented integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs.Create value-driven messaging and implement content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel. Develop an omni-channel integrated marketing communications strategy that distributes the right content through various marketing channels, coordinating closely with business and regional marketing teams. Develop account-based marketing and personalization programs targeted to key decision-makers.Manage the product launch process and continue to promote new products as part of a larger digital offering through audience-focused content and campaigns.Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword optimization, content tagging and metadata management.Understand all aspects of Eatons brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications. Act as a key steward of the companys brand identity strategy.When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we as individuals and as a company are stronger.Required (Basic) Qualifications:Bachelors Degree from an accredited institution5 years of experience in B-to-B marketing, digital marketing or communicationsMust be able to work in the United States without corporate sponsorship now and within the future Preferred QualificationsContent marketer who can collaborate with others to develop and execute targeted, relevant, personalized contentStoryteller, writer and editor for multiple channels and formatsIndustry and software marketing expertiseAptitude to understand and simplify highly technical informationAptitude for learning and adopting tools in the Martech stackExperience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generationPosition CriteriaStrategic agility, innovative thinkerSuperior verbal and written communication skills Self-starter with energetic enthusiasm for a matrixed environment Track record of multi-tasking, organizational skills and attention to detailManage to a given budgetAbility to create effective working relationships with all levels of the CompanyAbility to work in a flexible environment and embrace technologyAbility to react quickly to changing demands, environments, tight deadlinesAbility to handle multiple priorities simultaneously, often with competing deadlinesAbility to analyze metrics dashboards and act upon results for continuous improvementsWe are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site.Flexible work options to help balance work/life demands (at participating Eaton sites)Healthcare/retirement savings programs Competitive compensation packages to reward skills and performanceTuition assistance or financial help for ongoing learning and developmentHealth, Dental, Vision & Wellness programsDonation matching (US, Canada, Puerto Rico)Eaton also considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: AccommodationsForApplying@Eaton.comJobMarketingRegionNorth America US/Puerto RicoPrimary LocationUnited States-North Carolina-RaleighOther LocationsUnited States-Mississippi, United States-Idaho, United States-Texas, United States-California, United States-Kansas, United States-New Mexico, United States-Massachusetts, United States-Oklahoma, United States-Alabama, United States-North Dakota, United States-Pennsylvania, United States-Indiana, United States-Minnesota, United States-Arkansas, United States, United States-Missouri, United States-Georgia, United States-Illinois, United States-North Carolina, United States-South Carolina, United States-Kentucky, United States-Alaska, United States-Washington, United States-Connecticut, United States-Louisiana, United States-New York, United States-Utah, United States-Arizona, United States-Ohio, United States-Wisconsin, United States-Michigan, United States-Nevada, United States-Virginia, United States-Rhode Island, United States-Florida, United States-Nebraska, United States-Tennessee, United States-West Virginia, United States-Maine, United States-New Jersey, United States-Colorado, United States-Iowa, United States-Maryland, United States-Oregon, United States-HawaiiWork LocationsRaleigh NC Loc 3OrganizationCorporate SectorJob LevelManagerScheduleFull-timeIs remote work (ie working from home or another Eaton facility) allowed for this position?YesDoes this position offer relocation?NoTravelYes, 10 % of the TimeRequisition ID :109893by Jobble