Digital Marketing Specialist (Full Time, Remote)

Web Ascender
Washington, DC
Jan 12, 2022
Jan 15, 2022
Full Time
Do you love digital marketing and online media, have a thirst for learning, and a desire to make an impact on a daily basis? Do you want to work alongside industry experts who welcome and value your contributions? At Web Ascender we work as an extension of our customer's team to provide the strategy and action they need on their digital marketing endeavors. This includes brand strategy, website design, copywriting, PPC ad management, SEO, and much more. The Web Ascender team has experts in all digital marketing areas in-house - this is an atmosphere where you can learn from and contribute to a great team that is dedicated to our own improvement and to the improvement of each business we touch.Digital Marketing Specialists at Web Ascender are hands-on and client-facing. You'll deliver digital marketing services to achieve client goals while constantly learning and acquiring the necessary skills and experience to advance to the level of a Digital Marketing Strategist.The ideal Digital Marketing Specialist is a highly organized, accountable, and driven marketer with a passion for the industry and a desire to be a long-term, respected contributor to our team. You'll assist with the development and implementation of digital marketing strategies for promoting client websites and products, converting website visitors into leads, and building digital brands.You will work alongside strategists and consultants to develop strategic plans for uncovering and achieving business goals for a core set of clients. You'll gain valuable experience in the strategy behind digital marketing, grooming you into the Digital Marketing Consultant role.You will also be responsible for implementing client strategies and working with internal teams to ensure deliverables and campaign results exceed client expectations. This includes overseeing and contributing to the writing and optimization of content and blog posts, setup and testing of landing pages and calls to action, creation of email marketing materials, setup and management of digital ad campaigns, and development of reports and insights based on marketing analytics.Your typical week will be spent:Developing digital marketing strategies for achieving client goalsCollaborating with copywriters, designers, and developers to ensure the creation of high-quality deliverables on time and on budgetLeveling-up your knowledge and skills in digital marketing tactics, search engine optimization, email marketing, digital advertising, and website managementConducting research to become an expert in client industriesCreating monthly performance reports for clients, writing executive summaries, and analyzing results of digital marketing effortsContributing to the execution of digital marketing tactics, including copywriting, ad management, and design effort as neededThe starting salary for this position is $45,000 - $60,000, based on skillset and experience.About Web AscenderWeb Ascender is a digital marketing agency that is dedicated to helping our customers beat the competition. We help businesses with website design, paid ad management, inbound marketing, custom development and more. We're a relatively small group who help each other be the best that we can be at our trade. We help each other excel in our positions but also expect each team member to have a thirst for knowledge and share what they learn so that we can all grow. Our culture is pretty laid back internally; we don't take ourselves too seriously but we do take our client work seriously.RequirementsWe're looking for people who:Have a bachelor's degree in marketing, communications, public relations, journalism or related fieldAre comfortable working with clients and explaining technical concepts to non-technical peopleHave advanced creative and technical content authoring skillsHave knowledge and interest in search engine algorithms and SEO best practicesAre familiar with online analytics and advertising platforms (Ex: Google Ads, Google Analytics)Have some experience with website reporting, analytics, and insightsAre self-motivated with a thirst for learning and growingEnjoy learning about a variety of businesses and how they market their products and servicesHave excellent spoken and written EnglishHave a collaborative spirit and can work well in small teams or go solo if the need arisesIdeally live in Eastern or Central time zone to make it easier to schedule meetings with our team and clientsHave a reliable and fast internet connection to enable remote work, Zoom meetings, etcBonus:You are familiar with or have experience using HubSpot, Active Campaign, or other inbound marketing softwareHave some knowledge of HTML/CSSHave experience managing online advertising campaigns for multiple clients or businessesBenefitsCompetitive salary, based on experience ($45,000 - $60,000 USD)Medical, Dental, and Vision plans, with HSA option401k plan with company matchingPaid time off, plus holidaysGenerous parental leaveProfessional development allowanceFun and casual work environmentWork remote from anywhere in the US (Eastern or Central time zone strongly preferred)

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