Marketing and Engagement Manager

Security Industry Association
Bowie, MD
Jan 07, 2022
Jan 15, 2022
Full Time
The Security Industry Association ( SIA ), in Silver Spring, Maryland, is seeking a Marketing and Engagement Manager to join its dynamic marketing team and ensure successful marketing of SIA's programs, services and events. SIA continues to experience a significant period of growth in membership and increased awareness of member benefits offered through government relations, standards, learning and professional development, certification, research, and strategic networking programs. A key tenet of SIA's strategic framework emphasizes membership engagement strategies through marketing that drives substantial participation by individuals and businesses in SIA's programs. General Responsibilities Reporting to the Senior Director of Marketing, the Marketing and Engagement Manager is a creative and naturally outgoing individual responsible for developing and executing innovative marketing campaigns to increase member/volunteer involvement in SIA and secure their participation in SIA committees, events, and other key initiatives. The manager will be viewed as an "engagement ambassador" with three core responsibilities: (1) enthusiastically communicate the value of SIA directly to member companies through presentations, marketing campaigns, and in-person interactions with members at their facilities and industry events; (2) lead the development and successful execution of certain member engagement events (eg regional networking meetings), and (3) support all SIA marketing programs, particularly by serving as the driver of our email marketing, event marketing, and marketing automation efforts. The ideal candidate displays a sincere interest in ongoing learning about an influential industry that is driven by security technology innovation and dedicated to protecting people and property worldwide. He/she has a passion for generating creative marketing ideas. The individual will be at ease interacting within a diverse industry, possess strong writing and presentation skills, and will regularly communicate a firm understanding of the applicability of SIA's products and services to different industry audiences. The right team member will exercise superb collaborative skills when working with cross-department teams (eg, membership; operations; certification; standards) and outside partners. The individual will share a commitment to SIA's core values of pride and creativity; teamwork; open-mindedness; knowledge; and accountability. Key Responsibilities Engagement Develop integrated marketing plans that lead to increased member/volunteer participation in SIA programs Communicate regularly with existing members to increase awareness and engagement of SIA products and services through company visits, phone calls, member interviews, presentations and briefings, and interactions at major expos and conferences Serve as a key liaison to its events partner in support of improving the SIA member/exhibitor experience at ISC Expos and SIA-sponsored events held in conjunction with the events Events Serve as the project manager and staff lead for SIA Honors Night, the SIA Market Leaders Reception, and SIAThere! regional networking meetings, responsible for the P&L and successful execution of the events in collaboration with the operations department. Actively participate in the marketing as part of the staff team in support of other key event programs, including conferences, networking events, awards programs, training programs and other SIA meetings and live events and on-demand programs. Lead the use of metrics to measure attendee engagement and satisfaction rates with these events; present findings as requested Serve as the marketing department's staff lead for coordinating the cross-departmental scheduling of events, and aid in implementing the marketing plan for each of these events Serve as the marketing department staff lead for virtual events, including registration and logistics support for virtual events Marketing and Audience Growth Be a key team player in growing SIA's overall audience Serve as the staff lead for email marketing and marketing automation, leading in both creative implementation and project management for marketing automation Use your creativity and collaborative skills to develop messaging and creative to effectively market and drive engagement for SIA programs, content and events Create, develop and manage marketing automation campaigns in support of various SIA programs, from member onboarding to event marketing and member engagement, and identify new opportunities to leverage our marketing technology stack General Support all SIA marketing projects as needed, including but not limited to, media communications, digital marketing, social media, and member engagement strategies Enthusiastically embrace and leverage metrics and analytics to evaluate member engagement marketing ROI and make needed improvements Grow professional and technical knowledge by attending industry educational workshops, reviewing professional publications, monitoring industry trends, establishing professional networks and engaging with SIA members Work with and effectively manage relevant vendors, suppliers and consultants and directly manage vendor relationships and expenditures to ensure value is created for SIA's membership Take a revenue-growth mindset approach to events and other programs Leverage our digital platforms in support of marketing goals and initiatives Embrace the use of our association management solution (AMS) database to grow our audience reach and to track and drive member engagement Estimate annual travel of 10-15%, primarily in support of SIA events Other duties as may be assigned SIA offers a competitive total compensation package that includes medical and dental insurance, a generous leave program, 401(k) plan, transit benefits, a casual work environment, and the opportunity to work remotely upon eligibility for up to two days each week. To apply for this position, please email a cover letter and resume to No phone calls, please. PandoLogic. Keywords: Marketing Manager, Location: Bowie, MD - 20715

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