Product Marketing Strategist

Employer
Cella
Location
Merrifield, VA
Posted
Jan 10, 2022
Closes
Jan 16, 2022
Ref
311982598
Hours
Full Time
Your NEW Product Marketing Strategist opportunity is here! We are looking for an exceptional marketing professional with brand strategy and integrated marketing campaign experience for this long term, ongoing contract opportunity in Vienna, VA. If you are a motivated, strategic individual seeking a long term fit with an established brand, this is the role for you!Product Marketing Strategist Responsibilities:Lead the development of integrated strategies for marketing campaigns, oversee planning, creative briefings, presentations, brainstorm sessions, and, with internal teams, present post campaign results and recommendationsWork with brand and product owners to develop and oversee the execution of marketing strategies and advertising campaigns across paid and owned mediaCollaborate with Project Managers to facilitate brand and product-level marketing initiatives through project lifecycleProvide "big picture"A' level understandingCollaborate with business unit leaders to determine goals and product line enhancements for the development of the marketing plan and opportunitiesLeverage internal and external expertise and capabilities to provide additional insights in the creation and refinement of campaign strategiesMaintain a thorough knowledge of our client's brand, products and services, and trends within the marketing, industry, competitive, and other to provide thought leadership and recommendations to assigned business unitProvide guidance and brand and product owner feedback to the creative team regarding creative strategy, campaign objectives, appropriate tone of voice and brand positioningWork with operations team to ensure that all initiatives remain on schedule and on budget and update Business Unit and key stakeholders as applicable on any changesLead project communications to keep all parties informed of any changes in strategy, approach or timing, to include, marketing leadership, business unit, and internal teamsManage key corporate stakeholders, including business Unit expectations through education on marketing, process, media constraints and opportunitiesServe as cross-functional campaign liaison with corporate stakeholders, such as such as the Marketing leadership, Compliance, Business Units and Security to ensure all marketing materials conform to business unit, compliance, regulatory and security requirementsProduct Marketing Strategist Requirements:Minimum 4 years of relevant marketing experienceBachelor's degreeIdeally seeking candidates with financial industry experience - bonus, not requiredCollaborative, team-oriented individualMUST be able to share quantifiable or qualitative samples that show impact!JobID: 321240HH#LI-Cella#LI-HH1Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.

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