Digital Strategy and Engagement Manager

Fairfax, VA
Commensurate with education and experience.
Jan 14, 2022
Feb 15, 2022
Full Time
Digital Strategy and Engagement ManagerAs a vital member of the Annual Giving team in the Office of Advancement & Alumni Relations, the Digital Strategy and Engagement Manager develops and carries out an innovative new media strategy in alignment with, and in support of, annual philanthropy and engagement goals.George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment. About the Position:Reporting to the Director of Development, and in collaboration with the Assistant Directors of Annual Giving, the Manager will help lead, develop, design, and implement a brand-consistent and unified digital-first strategy to include email marketing, web platforms, social media, and mobile technologies. The Manager will work to implement a social/digital volunteer program in which they will identify prospective social media ambassadors, coordinate with these volunteers to promote the university and its fundraising initiatives at all giving levels, and steward these volunteers. Working with these volunteers, the Manager will play a role in the inner workings of crowdfunding campaigns, helping vet proposed campaigns; establish, maintain, and execute digital marketing plans for selected projects; and provide analysis after completion of campaigns. The Digital Strategy and Engagement Manager will communicate to and engage with various constituents including alumni, donors, students, parents, families, and friends using current and emerging media platforms. This work will strategically support and enhance all areas of the Annual Giving program including marketing communications, volunteer management, alumni & student outreach, timely measurement tracking and analysis, and philanthropy. The Manager will help to employ the best practices for engagement with all stakeholder groups, devise metrics, and consistently analyze the success of these efforts. They will undertake social media and mobile-first initiatives, developing and growing a robust and multi-faceted presence on leading social media platforms with the goal of raising awareness of the University's activities and moving constituents to feel more connected with their alma mater. Responsibilities:With guidance from the Director of Development and in collaboration with the Assistant Directors of Annual Giving the job duties are as follows:Social Media Strategy Development and Implementation (30%)Serve as administrator and provide oversight for Annual Giving social media properties including stewardship software such as mobile texting and video personalization; Build, actively manage and maintain, digital and social media communities, and advise on the creation of new social media properties to meet the strategic needs of the organization;Develop a strategy for long-term growth for audiences across social media platforms, utilizing tracking and insights to create new and rework existing plans;Serve as Annual Giving lead in social listening and social media crisis management in partnership with University Communications and Marketing teams; andManage online advertising campaigns and sponsored content for Annual Giving and collaborators, providing oversight.Websites, Apps and Mobile Technology (30%)Provide project management for the creation of Annual Giving marketing and communications touchpoints online, while meeting Unit and program goals;Serve as a counsel for Annual Giving crowdfunding projects;Implement, maintain and troubleshoot digital platforms and tools including, but not limited to, ThankView, Anthology, Affinaquest, and Airtable; andTracking and analysis of all initiatives to meet predetermined metrics.Digital Communications (20%)Strategize email communications for Annual Giving programs;Manage live/recorded video strategies and implementation for Annual Giving teams, being knowledgeable about and contributing to the strategy of current organizational initiatives and goals;Collaborate with the Advancement Communications / Donor Relations team to produce and market digital videos;Help manage eCommunications guidelines for Annual Giving, creating a standard of practices;Serve as a contact for social media to engage and/or solicit constituents;Help manage email outreach;Stay on top of trends to ensure maximum open rates and reduce unsubscribes;Utilize reports to help drive decision-making for future efforts;Work closely with data analytics team to ensure high-level stewardship of collecting and improving quality of alumni and constituent data; andTracking and analysis to be used in consultation with leadership on new initiatives.Digital Metrics and Analysis (20%)Analyze digital marketing communications campaign performance and key learnings, as well as constituent feedback, to ensure continued progress or shift approaches;Maintain and keep track of all digital marketing metrics (social, email, web) within Annual Giving; assess findings and utilize insights to help guide strategic decision-making, planning, and implementation;Provide real-time analysis of digital programs and campaigns, troubleshooting areas of opportunity;In concert with the Director of Development, produce an annual "state of digital" report; andProduce quarterly Annual Giving digital marketing dashboards with key metrics.Required Qualifications:Strong experience with social media marketing, engagement, and outreach; 2-3 years minimum experience in marketing, communications, journalism, alumni relations, development, or comparable experience;Experience in working in a higher education setting;Outstanding communication skills, including direct interpersonal skills;Ability to implement high-level marketing communications projects;Flexibility and adaptability;Mastery of social media platforms and tools;Excellent organization, project management, and proofreading skills, with an ability to manage and prioritize multiple projects with keen attention to detail;Understanding of web-based technologies, including online platforms and proficiency with the Microsoft Office suite of products;Ability to analyze, condense and synthesize information and ability to provide accurate analysis and summaries; andAbility to work as a member of a team to accomplish objectives. Preferred Qualifications: Some graphic design ability is preferred; andExtensive experience in writing, editing, and marketing preferred.

For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education. Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create. If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at! George Mason University, Where Innovation is Tradition.New hires starting after August 15, 2021, must have received at least one COVID-19 vaccination by their start date, be fully vaccinated within 45 days of their start date, and submit documentary proof unless they have an approved medical or religious exemption by their start date. For updated George Mason University COVID-19 vaccination requirements, please visit George Mason University Vaccination Requirements."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

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