Business Analytics Manager

Washington, DC
May 12, 2022
Jul 01, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

Performance Measurement & Business Analysis (PMBA) is responsible for aligning enterprise-wide metrics, analysis, reporting and performance measurement tools to drive AARP's strategic and operating performance. PMBA includes a Business Optimization team that provides consulting and advisory services to projects and initiatives where there is an enterprise-wide impact, unknown root cause and/or complex stakeholder interactions.

The Business Analytics Manager c ollects, manages, research, and analyzes data to develop insights for use in decision-making and setting business priorities. The Manager produces and distributes scheduled reports, consults with management to discuss data insights and trends. This positions collaborates with management to identify opportunities to streamline data processes and develops new procedures that support the business unit/department.


  • Provide extensive business case analyses across the entire organization to evaluate new business and social mission initiatives and help guide the best way to invest program funds.
  • Presents recommendations and insights to senior internal clients -- communicating analytical results to non-financial audiences in a clear and concise format.
  • Manages all facets of membership Yield Management and Valuation, from strategy development, test planning, offer implementation, and analytics.
  • Performs comprehensive market, business, and social mission due diligence supporting potential third-party partnerships.
  • Analyze and measure the effectiveness of customer segmentation strategies and marketing investments to deliver actionable customer-led insights that drive growth.
  • Constantly monitors marketplace trends and internal metrics to identify opportunities for continuous improvement and enable more accurate assessments of future activities.
  • Develop frameworks and conduct robust analyses to deepen AARP's understanding of customer behavior across marketing channels and provider engagements.
  • Build key success metrics to evaluate the impact of various projects, improvements, and services.


  • Undergraduate degree in business or economics; MBA, CFA, or other advanced degree/certification preferred.
  • 7+ years of experience working in Consulting, Finance, or similar analytical capacity.
  • Commercial due diligence experience with very strong quantitative skills including familiarity with financial analysis, statistical methods, and data driven decision making.
  • Experience building in-depth quantitative models - e.g. evaluating market and company performance, pricing, discounted cash flow analysis, lifetime value - with the ability to communicate key insights to wide-ranging audiences.
  • Strong project management skills with an ability to coordinate across various groups and be proficient at managing multiple projects.
  • Excellent business judgment and ability to recognize business implications of data. Good understanding of marketing, finance, and business strategy.
  • Strong verbal and written communication skills, curiosity and creativity, ability to collaborate well with others, and strong initiative are absolute requirements for this position.
  • Ability to synthesize and clearly communicate highly complex findings; familiarity with distilling research findings (primary and secondary sources; qualitative and quantitative).
  • Experience with conducting organizational strategic analysis and developing strategic plans, including growth strategy, competitive strategy, market size estimation, new market entry studies, and new business model development.
  • Extensive working knowledge of Microsoft product suite, specifically Excel; proficiency in SAS, SQL, R, SPSS, or Python a plus.
  • This is an in-office position and the ability to work effectively surrounded by moderate noise is required.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.