Marketing Analytics Manager

Washington, DC
May 11, 2022
May 26, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

Data & Analytics leverages business intelligence gained through advanced data analytics in order to maximize AARP's marketing and communications results. This includes using data science, data engineering, predictive modeling, and market analytics to guide data driven decision making.

The Marketing Analytics Manager supports business units across AARP that communicate with members, expired members, and/or non-members with: (1) data sourcing and targeting recommendations, (2) audience selections, and (3) marketing analysis. This position requires both strong data manipulation and client management skills. A direct response background is a must, as well as prior experience with campaign management tools and analysis. The Account Executive interfaces with AARP's business units to meet their communication goals, in addition to collaborating across AARP, its affiliates, and vendors to achieve the following:


  • Drive Dashboard goals of impact, relevance and revenue by leveraging scientific methodologies to recommend optimal audience for member and/or nonmember specific direct response communications. Size the audience, establish KPIs, and design test plans.
  • Utilizing IBM Campaign / Unica, build and deliver direct response campaign files in accordance with internal policies and quality standards.
  • Provide decision-making support for campaign and test activities, including but not limited to: developing test strategies, analyzing test results and campaign trends, and developing Tableau based production reports.
  • Manage internal clients, keeping them abreast of industry trends and internal MarTech capabilities. Drive the creation of success metrics at the program and campaign level. Ensure programs are integrated and implemented according to specified plans, and that analytic and infrastructure development needs are prioritized, qualified, tracked and delivered
  • Further the data driven discipline of the organization to increase the efficiency of our communications through enhancements to decision-making processes, infrastructure tools, and member data availability.


  • Completion of a Bachelor's Degree in Marketing, Finance, Management Information, Data Science, or related field with 5+ years of job-related experience.
  • Marketing savvy with technical aptitude; direct response and/or database marketing experience preferred.
  • A strategic thinker with the knowledge of scientific approaches for designing and analyzing marketing tests.
  • An excellent communicator with a strong phone and in-person presence; someone service oriented who can make recommendations in a diplomatic manner.
  • Extremely detail oriented.
  • Working knowledge of CRM systems (IBM Campaign / Unica or similar audience management tool).
  • Proficient on Microsoft Office applications, relational database software; experience with digital reporting/analysis tools and/or Tableau a plus.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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