Senior Product Manager

Washington, DC
May 11, 2022
May 27, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

The Product Manager reports to the Director of Product Management and provides the strategic direction and product oversight of AARP Rewards, a gamified learning platform that incentivizes preparation for life transitions. This role is responsible for creating highly compelling consumer experiences that drives activation, learners and active redeemers. This senior professional determines the development required to enhance AARP Rewards digital consumer experiences and to increase consumer satisfaction. This role requires creative skills and detail-orientation to understand consumer behaviors that lead to business outcomes.


  • Drives the product strategy and development of new features and experiences.
  • Owns the product lifecycle of AARP Rewards from ideation, strategic planning, tactical initiatives, product roadmap, and product development. Ensures growth in total activations, total learners and total redeemers.
  • Cultivates deep understanding of consumers/members through human center design including assessing needs, identifying pain points/barriers, ideating value proposition and solutions, and assisting in estimating demand.
  • Facilitates input from internal stakeholders and other product teams to gather and document detailed consumer and business requirements.
  • Leads a cross-functional team of UX/UI, digital technology, QA, and stakeholders to create compelling interactive digital experiences that provides meaningful value to consumers and aligns with the business strategy.
  • Conducts data driven analysis and analyzes performance to drive product decisions that deliver consumer value.
  • Drives a culture of experimentation and collaboration.


  • Bachelor's degree or equivalent of 8+ years of work experience in product management with consumer or agency. MBA a plus.
  • An understanding of the evolving media, technology, and design landscape, including new technologies and standards.
  • Self-starter with proven track record and a desire to go the extra mile.
  • Strategic thinker with innovative mindset willing to take measured risks Ability to build outstanding partner relationships and influence.
  • Demonstrated ability to collaborate across the enterprise in an extremely complex organization.
  • Ability to gain internal respect and build consensus from superiors, peers and subordinates.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.