Employer Brand Content Producer

McLean, Virginia
Jan 11, 2022
Feb 02, 2022
Full Time
The Appian Employer Brand team is passionate not only about all things brand, but ensuring we have a cohesive message that spans from a candidate's first interaction with Appian to various touch points across their employment journey. We are responsible for the development and management of our Employee Value Proposition (EVP), the marketing of our employment brand to external job seekers and internal employees, along with equipping employees with resources and tools they need to be successful brand champions. We love to create, and have a blast while doing it.

As an Employer Brand Content Producer, you would report to our Senior Manager, Global Employer Brand, work collaboratively with a peer Content Producer, and partner closely with Recruitment Marketing to produce compelling content that leans heavily on authentic storytelling. You will play a key role in capturing the true essence of our employer brand and aligning with our corporate brand. Join us, as we continue to grow our mission of uplifting employee voices.

To be successful in this role, you need:
  • Experience with capturing, editing, and producing graphics, including both photo and video, that informs and motivates viewers to take an action
  • To be proficient in Adobe Creative Suite including but not limited to: Adobe Illustrator, Photoshop, Indesign, After Effects, and Premiere Pro
  • Basic understanding of how content will perform on varying platforms (e.g., Instagram vs. LinkedIn)
  • To stay curious and open to trying new things as a designer

Some of the tools and resources we will equip you with include:
  • Training: Upon joining the team, you will be presented with a 60-day plan that will outline internal stakeholders you will partner closely with, along with training on the various tools we use to work effectively as a team to ensure your success in this new role.
  • Graphic Designer Toolkit: You will be provided with a variety of tools such as the full Adobe Suite, a social media and employee advocacy publishing platform, and a Project Management tool that we have integrated between Employer Brand, Marketing, and several other stakeholders to ensure there is an open line of communication due to the cross-collaborative nature of your work.
  • Experience: As an Employer Brand Content Producer, you will have wide exposure across the business, both in your role and through cross-departmental initiatives. You will partner closely with the Creative Team within our Marketing organization, interview and speak with employees across the organization and will be encouraged to continue your professional development as a designer.

Basic qualifications:
  • 1-2 Years of digital marketing, design, social media, or content marketing experience
  • BA degree in Business, Marketing, Design, or Communications

About Us:

Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world's largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance. Our employees create opportunities to drive hands-on impact both with our customers and throughout the organization, which creates an environment where meaningful work is met with career growth and opportunity. As a result, we are proud to have been recognized as a Washington Post Top Workplace for seven consecutive years. Simply put, we are changing the way businesses operate and our employees are to thank for Appian's success.

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination .

If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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