Marketing Manager, Center for the Arts

Fairfax, VA
Commensurate with education and experience.
Jan 05, 2022
Mar 24, 2022
Full Time
Marketing Manager, Center for the ArtsThe Center for the Arts at George Mason University seeks qualified applicants for a Marketing Manager. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.About the Position:The Marketing Manager is responsible for executing the Center for the Arts' marketing and communications strategy for awareness, ticket sales, and facility rentals. Responsibilities:Create and implement marketing strategies to increase attendance at Great Performances at Mason, Family Series and other events presented by the Center for the Arts; In coordination with other CVPA marketing staff, assist in developing marketing and advertising brochures for subscription, group, and individual ticket sales; Advise marketing staff of strategies for direct mail and ad campaigns; assist in developing and executing advertising campaigns for print, electronic, and broadcast media; Assist with maintenance of CFA website; Write & edit copy for electronic communications and marketing materials; Assist with content collection for Center for the Arts social media channels in coordination with Social Media Specialist; Support media relations strategy and edit press materials; optimize press and media coverage for communications plans;Coordinate grassroots marketing efforts to expand visibility and increase attendance and ticket sales for Center for the Arts programming; Research new opportunities to cross-promote and communicate about individual performances;Maintain grassroots database in collaboration with other users;Coordinate scheduling and staffing of Center for the Arts tables and booths at community fairs and events. Develop and edit the schedule of community events on an ongoing basis and prepare materials for volunteers; andCreate and implement the mechanisms to coordinate marketing efforts for the Artist-in-Residence program. Secure the necessary information and materials for inclusion in CFA-produced marketing initiatives. Initiate asset capture during each residency and ensure photo, video, and narrative assets are developed in a timely manner. Oversee coordination of outreach efforts to community partners for promotion of performances by Artists-in-Residence.Required Qualifications:Bachelor's degree in English, Marketing, or related area, or equivalent combination of education and experience;Knowledge of the arts;Demonstrated success at executing marketing campaigns; Excellent organizational, communication, and writing skills; Experience using web-based software for marketing; and Demonstrated (typically 2+ years) marketing experience, preferably in an arts environment or a related field.

For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education. Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create. If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at! George Mason University, Where Innovation is Tradition."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

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