Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy, and Strategic Communications. Across paid, earned, shared, and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one integrated voice.

Are you a marketing student with creative and analytical skills who is a strong communicator and passionate about helping others? Our Consumer Care Help Network team is looking for you! Our team drives the AARP Help Center (help.aarp.org), where AARP consumers go online to seek help from AARP. As AARP's service channels continue to mature and grow to meet our members where they are, the portfolio of self-help channels extends to multiple service chatbots, help videos, and tutorials with online help content delivery at its core. If you want to learn from an energetic team of professionals, apply now for this incredible opportunity!

As an intern, you will apply strategic, analytical, and creative thinking to solve challenging issues our members face when they seek help from AARP. You will gain a variety of experiences within the Consumer Care team as you participate in dedicated tasks to help grow the adoption of our digital help channels. On any given day, you could be conducting market research, analyzing performance metrics, or preparing promotional materials and presentations. In addition, you may assist in creating written online tutorials or videos to explain online tasks and product features to AARP consumers. You will gain experience in digital communications, customer care, content marketing, product development, and customer experience. We'll challenge you to think and work in new ways. We are committed to your growth and will cultivate your continued learning and development.

Responsibilities

On an average day, you will:

• Apply innovative thinking and problem-solving to challenges
• Participate in design thinking and journey management sessions
• Contribute to data analyses and reporting of findings
• Monitor and analyze performance metrics to help define future product features
• Conduct market research
• Create visual presentations of evaluation processes, market research, and results
• Assist in video content creation
• Draft promotional material

Qualifications

Prospective interns must be currently enrolled in a degree program at an accredited college or university; be considered rising undergraduate juniors or seniors, graduate students, or post-doctoral students; and remain academically enrolled throughout the internship.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and enrolled in a continuing education program.

Benefits

Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.