Membership Lifecycle Management Intern (Summer)

Employer
AARP
Location
Washington, DC
Posted
Feb 03, 2022
Closes
Feb 11, 2022
Ref
2376
Industry
Nonprofit
Hours
Full Time
Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

Are you a college student with broad analytical and strategic skills who is creative and passionate about marketing, strategic change and business growth? Our Membership Lifecycle Management Team is looking for you! Our team drives the full lifecycle for AARP's almost 38 million members including: membership acquisition and retention, member benefits and creation of new member value, membership operations, and member communications and experience. If you want to learn from a great team of professionals, apply now.

Within the Membership Lifecycle Management Team, the AARP Membership Lifecycle Management intern serves as an internal strategic, marketing and operations team member for a combination of membership, member benefits and key strategic marketing projects. The intern will support a variety of projects working with top leaders across the team to develop a knowledge base of graphic design, UX, digital marketing and social media strategy. The intern develops and delivers strategic projects, provides program support and crafts marketing recommendations. The intern will also evaluate opportunities to leverage the capabilities within AARP to deliver maximum value and enhance the member lifecycle. This position will support the development of key business enablers aimed to improve the AARP member lifecycle. Knowledge of design, digital marketing and creative strategy are preferred. We are seeking an intern for summer 2022 who is eager to contribute to critical team projects and challenging goals while learning key business practices.

We'll challenge you to think and work in new ways. We are committed to your growth and will cultivate your continued learning and development.

Responsibilities

On an average day, you will:
  • Apply innovative thinking and problem-solving to new membership, member value and member experience opportunities
  • Use data and insights to evaluate the needs and wants of members
  • Provide insightful analysis of markets and companies
  • Develop and manage project plans to ensure coordination and execution
  • Assist members of the team on projects related to strategy and implementation, benefit development and member marketing
  • Recommend opportunities to infuse value throughout the member lifecycle
  • Conduct internet research on emerging trends in consumer behavior, industry solutions, competitive landscape, etc.

Qualifications

Prospective interns must be currently enrolled in a degree program at an accredited college or university; and be considered rising undergraduate, graduate students, or post-doctorate students.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and are enrolled in a continuing education program.

In order to achieve success in this intern role, the following skills are important:
  • Marketing interest, experience, and/or relevant coursework
  • Graphic design, UX and digital interest, experience, and/or relevant coursework
  • Social media interest, experience, and/or relevant coursework
  • Internet and Microsoft Office proficiency
  • Collaboration
  • Flexibility
  • Team attitude
  • Initiative and ability to work independently

Benefits

Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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